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The Strand Resort Myrtle Beach: 2023–2024 Rental Performance & Investor Guide

Overview of The Strand Resort (Myrtle Beach, SC)

The Strand is a boutique oceanfront resort in Myrtle Beach, South Carolina (formerly known as Breakers Boutique). It offers a mix of studio efficiencies, one-bedroom suites, and two-bedroom “lockout” condos in a prime location at 27th Avenue North on the Myrtle Beach oceanfront. As part of the famed Grand Strand coastline, The Strand Resort attracts both vacationers and investors for its sweeping ocean views, central location, and upscale amenities (including a beachfront pool deck, hot tub, fitness center, and even a complimentary hot breakfast bar for guests).

For U.S. real estate investors, The Strand presents an intriguing opportunity: strong short-term rental demand year-round, flexibility in rental management, and multiple tax-advantaged strategies to maximize returns. This guide provides a deep dive into The Strand’s 2023–2024 vacation rental performance across all unit types, compares its ROI and guest experience to nearby resorts, and offers actionable advice on 1031 exchanges, using retirement funds for purchases, understanding HOA rules, and optimizing income on platforms like Airbnb, VRBO, and Booking.com.


2023–2024 Vacation Rental Performance at The Strand

Occupancy Rates and Seasonality: Myrtle Beach enjoys a long peak season stretching from spring into late summer. At The Strand Resort, summer occupancy routinely hits 90–100% in June, July, and August, reflecting the influx of family vacationers. Even shoulder months like April, May, September, and October see solid bookings (often 50–70% occupancy), thanks to events, golf trips, and milder weather. Off-season winter months dip to ~20–40% occupancy as leisure travel slows. Overall, The Strand’s annual occupancy in 2023 averaged around 60–65%, in line with the broader Myrtle Beach short-term rental market average of 56% occupancy. This represents a slight softening from 2022 (when supply of rentals surged), but The Strand still maintained high summer utilization. Its boutique size (with fewer units than mega-resorts) helps keep occupancy strong even as competition grows.

Average Daily Rates (ADR): Rental rates at The Strand fluctuate by season and unit size. During peak summer weeks, studios often command around $150/night, 1-bedroom suites ~$180/night, and 2-bedroom condos $220+ per night, given their direct oceanfront views and amenities. In the winter, ADRs may drop to the $60–$100 range as owners offer discounts to attract snowbirds and weekend travelers. For 2023 as a whole, The Strand’s blended ADR was roughly $120–$150 (depending on unit type) – comparable to the Myrtle Beach market average ADR of $248/night for short-term rentals (noting that larger beach houses skew the citywide average higher). Importantly, ADR has been rising ~3% year-over-year in Myrtle Beach, allowing The Strand owners to increase rates slightly in 2024 without hurting demand. High demand periods (summer holidays, spring break, fall festivals) should see premium pricing, while slower months require more competitive rates.

Unit Type Performance – Studios vs. 1BR vs. 2BR: The Strand’s mix of condos allows investors to choose a unit that fits their budget and return goals. Below is a summary of typical rental performance by unit type at The Strand for 2023:

Unit Type Peak Season Occupancy Off-Season Occupancy Est. Average Annual Occupancy Peak ADR (Nightly) Off-Peak ADR (Nightly) Est. Gross Income (Annual)
Studio/Efficiency ~95% (Jun–Aug) ~30% (Dec–Feb) ~60% ~$150 ~$70–80 ~$20,000–$30,000
1-Bedroom Condo ~95% (Jun–Aug) ~35% (Dec–Feb) ~65% ~$180 ~$90–100 ~$30,000–$40,000
2-Bedroom Lockout ~90% (Jun–Aug) ~40% (Dec–Feb) ~70% ~$220 ~$110 ~$45,000–$55,000

Table: Approximate occupancy, rates, and annual gross rental income by unit type at The Strand Resort (2023). Peak season defined as summer; off-season winter. Lockout 2BR units (which can be split into separate rentals) tend to generate the highest income – often $50K+ per year in gross revenue for a well-managed unit. One active listing for a 2BR lockout at The Strand is advertised as having an “established rental history” and highlights that each side can be rented separately or together for maximum revenue flexibility. Studios and 1BR units, with lower price points, still see strong demand and can gross in the mid-$20Ks to upper-$30Ks annually – impressive for their size.

Net Income Estimates: To evaluate investment ROI, one must consider expenses against the gross rents above. The Strand’s HOA dues are high but comprehensive – ranging roughly from around $700/month for smaller units to $1,400+ for 2BR lockouts, depending on size. (For example, a 2BR lockout unit has about $1,457/month HOA fee.) These fees include most utilities and services – building insurance, water/sewer, electricity, cable TV, internet, pest control, trash, common area upkeep, pool maintenance, etc. – meaning owners have very few additional monthly bills. Other costs include property taxes (approximately 1% of value annually, ~$1,500–$3,000), unit insurance (HO-6 policy for interior, a few hundred dollars), maintenance and refurbishments, and any management or platform fees. Owners who self-manage via Airbnb/VRBO incur only ~3% in platform fees and cleaning costs (usually passed on to guests), whereas those in the onsite rental program or using a full-service manager may give up 20–50% of gross income as commission.

In practice, self-managing investors at The Strand often net about 50% of their gross income as profit after all expenses. For example, a 1BR grossing ~$35,000 might net ~$18,000 (after ~$12k HOA, $2k taxes, $1k fees/supplies, etc.), which on a ~$200–240k purchase price yields a solid ~7–9% cash yield. Studios might net ~$10–15k on a ~$150k investment (~7–10% yield). A 2BR lockout grossing $50k could net on the order of ~$25k after ~$17k HOA and other costs. Actual ROI varies by management approach: self-management can push net yields into the high single digits (and even double-digit cash-on-cash returns if financed), whereas using the hotel rental program (which often takes a ~45% cut) could cut net income substantially. Overall, The Strand’s ROI is very competitive relative to other Myrtle Beach condo investments – thanks to its affordable purchase prices and strong rental demand, investors can achieve cap rates in the 6–8% range (higher with tax strategies discussed later) which outpace many larger, more expensive resorts.

Seasonal Patterns: Seasonality is a major factor in cash flow. The Strand experiences the classic “feast and famine” of a beach market – huge summer revenues (often 60–70% of annual income is earned in just June–August) and lean winters. For instance, July alone might bring in $5,000+ in rent for a 1BR, while January might only see $1,000. Smart investors budget accordingly, reserving summer profits to cover winter carrying costs. It’s worth noting Myrtle Beach’s peak season has been growing longer – spring break in April now kicks off strong demand, and the fall “shoulder” season has improved due to festivals, mild weather, and golfers. The annual rental revenue per property in Myrtle Beach rose to ~$26,400 on average (per AirDNA), and The Strand’s units generally meet or exceed that benchmark depending on size. Looking ahead, 2024 is expected to continue the trend of slightly higher ADRs but with more competition (Myrtle Beach STR supply grew ~8% in the past year). The Strand’s on-site amenities (free breakfast, pool, gym) and loyal repeat guests should help it maintain occupancy even as new listings come online.


The Strand vs. Nearby Resorts: ROI, Guest Experience & HOA Flexibility

How does investing in a condo at The Strand compare to other Myrtle Beach resorts? Let’s consider a few dimensions important to investors:

  • Rental Returns (ROI): The Strand’s combination of moderate pricing and strong income can yield gross rental returns in the 12–16% range of purchase price, which is excellent. Larger full-service resorts like Dunes Village or Caribbean Resort may generate higher absolute income – for example, a 3-bedroom at Dunes Village can gross over $100k/year thanks to its indoor waterpark and 98% peak occupancy. However, those units also cost significantly more (often $500k+) and carry higher HOAs, resulting in similar or lower cap rates. In fact, many investors find smaller units often have better percentage returns. The Strand’s studios and 1BRs, costing $150–$250k, can produce net yields that meet or beat larger condos because expenses scale with unit size. Additionally, being a boutique hotel, The Strand benefits from brand recognition and included amenities (like breakfast) without the extreme price tag of luxury developments. In summary, ROI at The Strand is on par or higher than nearby oceanfront condos – a well-run 1BR at The Strand might net $18k on a $230k investment (~8% net), whereas a 2BR at a fancier resort might net $30k on a $600k investment (only ~5%).

  • Guest Experience: The Strand consistently wins praise for offering a “boutique resort” experience with a personal touch. Travelers frequently highlight the friendly, attentive staff and services – from front desk greetings to the team providing clean towels and a hot breakfast daily. Guests love the modern decor of units (many recently updated), the on-site bar and fire pit, and the quieter, uncrowded atmosphere compared to mega-resorts. One reviewer noted “staff were very helpful and nice… the view of the beach you cannot beat… the food [breakfast] is well worth it”. Another family mentioned “the heated pool and jacuzzi were very clean… had a cute fire pit… we were greeted by all staff daily and asked how our stay was going”. These positive experiences translate into strong repeat bookings and word-of-mouth referrals, boosting occupancy. By contrast, some larger resorts in the area (while packed with water slides and multiple towers of rooms) can feel crowded or impersonal, and often do not include breakfast or daily service, making The Strand stand out.

  • Common Criticisms: No property is perfect, and The Strand has its share of critiques. The most frequent guest complaints center on the property’s age and scale – a few reviews mention that some rooms feel “a bit dated” with older furnishings or minor maintenance issues. (Notably, many units have been renovated by owners, but decor can vary unit to unit.) Room size is another factor: being an older boutique hotel, the standard rooms are cozy – “the basic rooms are a bit small for my liking, but the view…you cannot beat” as one guest put it. Additionally, parking is across the street in a garage, which some find inconvenient (though it is free with a provided pass). During peak times, elevator wait times can be a little long in the single tower building. In summary, guests love the service, location, and cleanliness of The Strand, but investors should be aware that older infrastructure (e.g. elevators, decor) and small unit footprints generate occasional negative feedback. Proactive owners upgrade their units and set proper expectations in listings to mitigate these issues. Overall, The Strand enjoys a solid 4.0/5.0 average rating (Expedia/TripAdvisor) with many more compliments than complaints – a critical factor since higher guest ratings lead to better booking rates.

  • HOA Rules and Flexibility: The Strand’s Homeowners Association is relatively investor-friendly compared to some resorts. Short-term rentals are fully allowed (as is evident by many units being listed on Airbnb/VRBO), and there is no requirement to use the on-site rental management. Owners can choose to self-manage or hire an off-site property manager of their choice. This is a huge advantage – some other condo-hotels in Myrtle Beach (especially those branded with hotel chains) mandate that you use their rental program or limit owner usage, which can cut into profits and flexibility. The Strand’s HOA does not restrict personal use either, so you can enjoy your condo whenever you like (block off your own dates) and rent it when you’re not there. The trade-off is the monthly HOA dues are high to cover the cost of operating as a hotel (including housekeeping for those in the rental program, the breakfast, and amenities). But as noted, those fees cover virtually all expenses an owner would otherwise have – and in exchange, you get a fully turnkey vacation rental setup. Comparatively, nearby luxury resorts like Anderson Ocean Club or Caribbean Resort also allow independent renting, but their HOAs can be similarly high or higher (Anderson Ocean Club includes a spa and valet, etc., adding to costs). The Strand’s HOA includes electricity in-unit, which many condos don’t – meaning if your unit is occupied a lot (a good thing for income), you aren’t paying extra for the power usage – it’s built into the dues. Bottom line: The Strand’s HOA is very transparent and flexible for investors: you can rent how you want, but you’ll pay a hefty monthly fee that simplifies operations. Always factor the HOA into your cash flow (and note it tends to rise a few percent per year across Myrtle Beach resorts due to inflation and maintenance).


Tax Benefits: Executing a 1031 Exchange in South Carolina

One of the best tools for U.S. real estate investors to maximize ROI at The Strand (or any investment property) is the 1031 exchange. This strategy, allowed by IRC Section 1031, lets you defer capital gains taxes when you sell one investment property and purchase another “like-kind” property using the proceeds. In South Carolina (as anywhere in the U.S.), a properly executed 1031 exchange means no federal or state capital gains taxes are due at the time of the swap – potentially saving tens of thousands of dollars and boosting your capital available to invest.

Key guidelines for a 1031 exchange:

  1. Like-Kind Requirement: The new property must be an investment property of the same nature. Swapping a rental condo for another rental (or any real estate held for business/investment) qualifies – so selling another rental home and buying a Strand condo does meet the like-kind test. You cannot, however, exchange a primary residence or a flip (inventory) for a rental – it must be investment to investment.

  2. Timeline Rules: The IRS mandates strict timing. From the day you sell your relinquished property, you have 45 days to identify potential replacement properties (in writing) and 180 days to close on the new purchase. These deadlines are inflexible. It means you should start looking at Myrtle Beach options (like units at The Strand) early, possibly even get under contract, so you can meet the 45-day ID window and 180-day completion window.

  3. Qualified Intermediary (QI): You cannot receive the sale proceeds yourself, or the exchange is void. The funds must be held by a Qualified Intermediary, a neutral third party who handles the money between sale and purchase. Many title companies or specialty 1031 firms offer this service. Essentially, at closing of your old property the money goes into a QI escrow, then is directed to the purchase of the Strand condo.

  4. Reinvestment Target: To defer 100% of taxes, you generally need to reinvest all the cash proceeds into the new property (or properties) and have the new property be of equal or greater value than the one you sold. Partial exchanges are possible (if you buy down or take some cash out, the difference, called “boot,” is taxable). Many investors use 1031s to trade up – e.g., sell a smaller condo and buy a larger 2BR lockout at The Strand, thereby growing their portfolio without a tax hit.

  5. South Carolina specifics: South Carolina recognizes federal 1031 exchanges, so state capital gains tax is also deferred. One thing to note – if you sell a SC property and 1031 into property in another state, SC (like some states) may later want you to pay state tax on the deferred gain if you “leave” the state with the investment. But if you reinvest within South Carolina, this is not an issue. Always consult a CPA knowledgeable in SC real estate taxes to ensure compliance with any state-level filing requirements for 1031s (South Carolina may require a form noting the exchange).

Using a 1031 exchange can significantly improve your cash-on-cash returns. For example, suppose you have $100k of gain on a property sale – doing a 1031 into The Strand means that ~$15k in combined taxes (federal and state) can instead be used as down payment or to furnish the condo, leading to higher income and appreciation on a larger invested amount. Many savvy Myrtle Beach investors continually roll their gains from one property to another via 1031 exchanges, growing their portfolio tax-deferred. Plan ahead: line up financing and identify suitable Strand units early. With the right preparation, a 1031 exchange into a Strand Resort condo is a seamless way to upgrade your investment while deferring taxes. (Always involve a qualified attorney or CPA to ensure all exchange rules are satisfied – this guide is an overview, not legal advice.)


Funding Options: Using 401(k) Loans & Self-Directed IRAs to Invest

Did you know you can tap into retirement funds to invest in a vacation rental at The Strand? For U.S. investors, 401(k) accounts and IRAs can be creative sources of capital for real estate – if used correctly.

401(k) Loans: If you have a 401(k) from your current employer, many plans allow you to borrow from your own account balance. Typically, you can borrow up to $50,000 or 50% of your vested balance (whichever is less) as a loan, which you then pay back to your own 401(k) (usually via payroll deductions). Key benefits of a 401k loan:

  • No credit check or bank approval – it’s your money.

  • Low interest rate, often prime + 1%; and that interest goes back into your account (you’re paying yourself).

  • No early withdrawal penalty or taxes, as long as you repay on schedule (usually within 5 years; some plans allow longer for home purchases).

Using a 401(k) loan for a down payment (or even full cash purchase if your balance allows) can be a smart move. For instance, you could borrow $50k from your 401k for a down payment on a Strand condo, effectively investing in real estate while your 401k is “paid back” over time from your rental cash flow or other savings. Important: If you leave your job (or are terminated) with an outstanding 401k loan, you may have to repay it in full within a short time or it will be treated as a distribution (with taxes/penalty). So this strategy works best if you have job stability or plan to roll the 401k into an IRA before leaving. Many Myrtle Beach investors use 401k loans or cash-out refinancing from their home to fund condo buys – it’s about putting “lazy” capital to work in a higher-return asset.

Self-Directed IRA (SDIRA): If you have an IRA or an old 401k from a previous employer, you can move those funds into a Self-Directed IRA to invest in real estate directly. A Self-Directed IRA is a special IRA account with a custodian that allows investments beyond stocks/bonds – including direct purchase of real estate property. By rolling over a 401k into a SDIRA, you can purchase a condo in the IRA without early withdrawal penalties. All rental income and expenses flow through the IRA, and any profit is tax-deferred (or tax-free if using a Roth SDIRA). For example, you could rollover $200k from a former job’s 401k into a SDIRA and buy a condo at The Strand under the IRA. The IRA would receive the rental income and pay the HOA and bills. Over years, the IRA grows tax-deferred, and when you retire, you can withdraw or even take the property out of the IRA.

Important rules for SDIRAs: You (the IRA owner) cannot use the property personally or provide “sweat equity.” It must be purely for investment – you can’t vacation in your IRA-owned Strand condo, and you should hire a property manager or management company to handle it (no self-managing, as that could be seen as providing services). Also, any expenses must be paid from IRA funds, and all income goes back into the IRA. Essentially, treat the IRA-owned condo as if a separate entity is owning it. Many investors form an IRA LLC (checkbook IRA) for ease of management. Because of these restrictions, others prefer the simpler 401k loan route for rental property so they can use and manage the condo freely. However, the SDIRA approach allows you to leverage retirement money into a potentially high-yield asset and diversify away from Wall Street. As one industry expert put it, “rolling over your 401(k) to a Self-Directed IRA lets you convert a 401(k) to real estate without penalty” – a powerful concept. Just be sure to work with a reputable SDIRA custodian and understand prohibited transactions.

Which to choose? If you currently have a large 401(k) and want to keep things simple, a 401k loan may be easiest – you maintain control of the property (since you’re buying it personally) and just use your retirement as a financing source. If you have old IRA/401k funds and don’t mind a more hands-off approach, an SDIRA can fully shelter your rental income from taxes. Some investors even do both: borrow from a current 401k for part of the cost and use an SDIRA for another property. Many Myrtle Beach condo buyers are in their 50s or 60s using these strategies to build rental income for retirement. Always consult a financial advisor to see how a Strand condo investment via retirement funds fits into your overall plan.


Maximizing Profitability on Airbnb, VRBO & Booking.com

Owning a condo at The Strand gives you the opportunity to run a mini hospitality business. To truly maximize your ROI, you should actively manage your rental strategy. Here are actionable tactics to boost income, drawn from successful Myrtle Beach hosts:

  • Dynamic Pricing & Calendar Management: Myrtle Beach demand swings drastically by season and even week to week. Leverage dynamic pricing tools (PriceLabs, AirDNA Smart Rates, Wheelhouse, etc.) to automatically adjust your nightly rates. Charge premium prices when demand is sky-high – e.g. 4th of July week or large sports events – but be prepared to lower rates in the off-season to entice bookings. The goal is to maximize RevPAR (revenue per available room), not just nightly rate. For example, filling 20 extra nights in winter at discounted rates can help cover that big HOA fee. Set minimum stay rules strategically: in summer, require 3–4 night minimums (reduce frequent turnovers), but in slow months allow 1-2 night stays to capture passing travelers. Also, monitor local event calendars (bike weeks, festivals, golf tournaments) – spike your rates during these high-demand periods. A smart pricing strategy can easily increase your annual revenue by 10–20%.

  • Optimize Your Listing (SEO & Photos): On sites like Airbnb and VRBO, first impressions and search visibility are everything. Invest in professional photos that showcase the ocean views, updated decor, and amenities (a ~$200 photographer can pay for itself with one extra booking). Craft a compelling title and description loaded with relevant keywords travelers search. For example: “Oceanfront Condo w/ Free Breakfast – The Strand Resort” or highlight “Heated Pool, Hot Tub, Steps to Beach + Breakfast!”. Mention all perks: free parking, Wi-Fi, gym, proximity to Broadway at the Beach, etc.. The Strand’s unique selling points (boutique size, breakfast, location) should be front and center. Many hosts also list on multiple platforms – Airbnb, VRBO, Booking.com – to maximize exposure. If you do, use a channel manager or synced calendar (iCal links) to avoid double-booking. The more eyeballs on your listing, the more bookings you’ll get. Also encourage repeat stays by creating a direct booking option or simply inviting satisfied guests to return (perhaps at a small discount, saving you platform fees).

  • Fast Response & Great Hospitality: On Airbnb, your response rate and guest ratings heavily influence your search ranking. Strive to achieve Superhost status by responding to inquiries within an hour (if not minutes) and maintaining at least a 4.8/5 rating. The Strand’s on-site front desk can handle a lot of guest needs if you’re in the rental program, but for self-managers, consider using tools to send instant replies (many channel apps can auto-send check-in instructions, etc.). Always be friendly and helpful in communication – provide a detailed digital guidebook with check-in instructions, Wi-Fi password, parking info, and local recommendations. If a guest has an issue (say the A/C is noisy), address it immediately – dispatch your maintenance contact or guide them through a solution. Consistently excellent service = 5-star reviews = more bookings at higher rates. Airbnb’s algorithm favors hosts who have zero cancellations and quick responses. Many Strand owners also mention the on-site staff in their listing (“24/7 front desk for any needs”) to give guests extra confidence.

  • Stellar Reviews & Continuous Improvement: Make it part of your process to request reviews from happy guests. A simple note at check-out or a follow-up message thanking them and gently reminding them to leave a review can significantly increase your review count. More 5-star reviews will boost your listing’s credibility. If any common feedback appears, act on it. For example, if two guests mention that the Wi-Fi was weak, invest in a better router or range extender. If someone wishes for blackout curtains, consider adding them. Show future guests you listen: you can even respond to reviews thanking guests for suggestions and noting you’ve made improvements. As one industry article observed, “the more 5-star reviews your property gets, the more bookings you’ll have, and the more you can raise your rates.” Quality drives quantity in the rental business.

  • Off-Season Strategies: Don’t let your condo sit empty all winter. Get creative to reduce vacancies in the slow season. Myrtle Beach attracts many snowbirds – retirees from colder climates looking for monthly rentals in Nov–Feb. Consider offering a monthly rate for winter stays (e.g. $1,100/month – which is often what one peak summer week might earn, but securing it for 3–4 months). This can cover your fixed costs in the winter and such guests typically take good care of the property. The Strand’s included utilities make it attractive for monthly stays since the renter doesn’t have to set up anything. Another market is “workcation” guests – advertise the condo as work-from-home friendly, highlight the Wi-Fi speed and a comfortable desk or table. Myrtle Beach also hosts events and conferences year-round; listing on Booking.com or contacting local event organizers can land you longer off-season bookings. By being willing to accept monthly snowbird stays or 2-night mini-getaways in the off-season, you’ll keep revenue coming in year-round.

  • Expense Control: Increasing revenue is one side of the coin; managing expenses is the other. Since The Strand’s HOA covers most utilities, your main controllable expenses are cleaning, maintenance, and supplies. Optimize your cleaning – most hosts pass cleaning fees to guests, but you still want efficient turnovers to enable same-day check-ins. Line up a reliable cleaning crew and have a checklist to ensure they don’t miss things like restocking toiletries or checking for maintenance issues. Periodically, schedule a deep clean or minor refresh (repaint scuffed walls, steam clean carpets) during the slow season to avoid negative reviews for cleanliness. For utilities that you do pay (if any), consider installing a smart thermostat or smart AC that you can set to an energy-saving mode when the unit is vacant. This prevents guests from leaving the heat or AC blasting after check-out. Maintenance: To avoid major costs, do preventative upkeep – e.g., have the HVAC serviced annually, replace older appliances before they fail, keep the sliding balcony door tracks clean and lubricated, etc. The fewer emergency repairs, the better your profit. Also shop around for insurance (HO-6 policy) to get the best rate, and remember that many expenses are tax-deductible (HOA dues, repairs, depreciation of the property, etc.), which effectively lowers their cost. Work with an accountant to ensure you’re taking advantage of rental property deductions.

  • Optional: Professional Management Backup: Self-managing maximizes profit, but it’s wise to have a backup plan. Identify a local vacation rental management company or a trustworthy co-host who could step in if you become overwhelmed or need to be hands-off. Myrtle Beach has many property managers who charge around 20–25% of gross rents for full-service management (much less than the ~45% that on-site hotel programs often charge). Even if you don’t use them regularly, having a relationship established can be a lifesaver if an emergency prevents you from handling bookings. Some owners start with full management then take over themselves after learning the ropes; others self-manage but know which manager they’d call if they went on an extended trip. The Strand does have an in-house rental desk (since it’s run like a hotel), but owners are not obligated to join it – you can use an external manager who might achieve better marketing on Airbnb/VRBO. Tip: Keep an emergency list of repair technicians (HVAC, plumbing, electrical) who can do quick fixes for your unit – this network is something good local managers have, but you can build it too. Promptly fixing issues will protect your ratings and your asset.

By implementing these strategies, you can turn a Strand condo from a average-performing rental into a standout, high-grossing investment. Success in short-term rentals comes from treating it like a business: dynamic pricing, great customer service, constant improvement, and smart cost management. Many first-time investors have cut their teeth on a Myrtle Beach condo like The Strand and, through diligent management, turned a solid ROI into an outstanding one. The tools and tech available today make it easier than ever to self-manage efficiently – and The Strand’s infrastructure (front desk, maintenance, etc.) can support you as well. With the robust demand in 2023–2024 and the right approach, your Strand Resort condo can deliver not only wonderful vacations for guests, but excellent income for you.


Sources: Rental data from AirDNA MarketMinder (Myrtle Beach) and Key Data ; The Strand Resort HOA and listing info; Verified guest reviews from Wanderlog (aggregating TripAdvisor/Yelp/Booking); Oceanfront Commercial Group investment guides on Myrtle Beach condos. This guide is for informational purposes – investors should conduct their own due diligence and consult professionals for legal/tax advice specific to their situation. With the right strategy, The Strand Resort can be a cornerstone of a profitable and enjoyable real estate investment portfolio in Myrtle Beach.

Disclaimer: All information given is meant to be educational. I am only passing on historical information shared with me by owners, rental companies, and various publications. I am not guaranteeing these numbers, nor can I guarantee future rentals or appreciation. This information is not intended to replace your own research, or to provide legal, investment, or financial advice. Please consult an attorney for legal advice.

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  • The Strand Bldg.
Courtesy of RE/MAX Southern Shores

Listing courtesy of Listing Agent: Kristin Boullion (Cell: 919-201-0233) from Listing Office: RE/MAX Southern Shores.

2701 N Ocean Blvd. Unit 561/563, Myrtle Beach image
2701 N Ocean Blvd. Unit 561/563, Myrtle Beach $260,000 ▼

Direct oceanfront 2BR/2BA lock-out unit with incredible views and established rental history in the heart of the Myrtle Beach strip! This versatile floor plan allows the ...

  • 2 Beds
  • 2 Baths
  • 2605895 MLS
Courtesy of Corder Properties, Inc.

Listing courtesy of Listing Agent: Brett Corder () from Listing Office: Corder Properties, Inc..

2701 N Ocean Blvd. Unit 1260, Myrtle Beach image
2701 N Ocean Blvd. Unit 1260, Myrtle Beach $199,900

Amazing Ocean Views from the living room and bedroom in this beautiful 1BR-1BA Unit at The Strand Resort. The perfect beach-get-away and/or investment! The Strand, former...

  • 1 Beds
  • 1 Baths
  • 2511597 MLS
Courtesy of Ocean Front Guru Real Estate

Listing courtesy of Listing Agent: Bradley Bennett () from Listing Office: Ocean Front Guru Real Estate.

Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.

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