Ocean Dunes resort towers along the Myrtle Beach shoreline attract both vacationers and investors.
Myrtle Beach is one of the nation’s most popular vacation destinations, drawing 14+ million visitors annually. The post-pandemic travel boom sent tourism spending to record highs – South Carolina saw $29 billion spent in 2022 (with $6.6 billion on lodging). While 2023 saw a slight normalization from the 2021–2022 peak, demand remains robust. By late 2023, local data showed occupancy about 3–4% lower than 2022 but still above 2019 levels. Rising supply (more owners listing rentals) contributed to a 13% YoY decline in occupancy and 11% drop in RevPAR statewide, yet Myrtle Beach’s short-term rental market is stabilizing around mid-50% occupancy on average.
Current Performance: A “typical” Airbnb/VRBO in Myrtle Beach achieves roughly 60–62% occupancy and an average daily rate (ADR) around $120–$130, translating to about $25,000–$27,000 in annual gross rental income. These figures represent a mix of property types, from oceanfront condos to beach houses. One-bedroom condos like those in Ocean Dunes Tower 2 often fall near this average – some exceeding it with superior views or updates, especially during peak season. Summer months are the cash cow, with July being the highest grossing month for rentals. It’s not uncommon for a 1-bedroom to command $150–$250 per night in the summer (high season), whereas winter off-season rates might dip to $80–$100/night or even monthly “snowbird” stays (e.g. around $1,200 per month for Jan–March in some oceanfront units). In short, peak summer income often covers the slow winter – a common pattern where summer profits may be used to offset winter carrying costs.
Occupancy & Booking Trends: Myrtle Beach’s rental seasonality is pronounced. Summer occupancy can approach 90%+ in prime weeks, while winter might drop to the 20–40% range (many owners secure long-term winter renters for stability). Overall, an average ~55–62% occupancy rate annually is considered strong in this market. Notably, booking lead times have shortened recently – the average booking window is ~4 months (121 days) and shrinking as travelers plan more last-minute trips. Investors should adapt by monitoring booking trends and pricing dynamically. Despite economic headwinds (inflation, etc.), Myrtle Beach’s vacation rental demand remains resilient, with 2024 projections showing revenue per available unit holding steady and occupancy stabilizing around mid-50s%.
Ocean Dunes Tower II is part of the Ocean Dunes/Sand Dunes Resort complex in the desirable north end of Myrtle Beach (the “Golden Mile” area). It was built in 1985 and consists of 15 stories of condominium units. Location: The tower sits at 7500 North Ocean Blvd, across a small side street from the beachfront (often termed “second row”). Many units boast ocean views since the beach is just steps away across Ocean Boulevard. Owners and guests enjoy being in a prime oceanfront resort area between Myrtle Beach’s downtown and North Myrtle Beach – a location balancing strong rental demand with a slightly quieter beachfront neighborhood feel.
Oceanfront vs. Oceanview: It’s important to distinguish unit views and positions for investment purposes. While Tower 2 itself is not directly on the sand (oceanfront), it offers ocean view units – condos with balconies that look out toward the ocean over the low-rise beachfront amenities. Investors can still tap into oceanfront appeal without paying absolute oceanfront prices. Within the same resort, Ocean Dunes Tower I (and the Sand Dunes buildings next door) have some oceanfront units. Those tend to command higher nightly rates (thanks to unobstructed beach views or direct beachfront access), but also often come at higher purchase prices or HOA costs. In Tower 2, “oceanview” units typically cost less yet still generate solid rental income, appealing to value-focused investors. For example, recent listings for 1-bedroom Tower II condos (around 550–650 sq ft) have been in the $165K–$210K range, while a comparable true oceanfront unit might be priced higher. The trade-off is that oceanfront units can earn a premium rent (perhaps ~10–20% higher ADR in peak season), but oceanview units in Tower 2 often yield better purchase price-to-income ratios (a lower cost basis while still capturing vacationer demand for a beachside stay).
Resort Amenities: One reason Ocean Dunes Tower 2 is popular with renters is the wealth of amenities available on-site and at the adjacent oceanfront resort. Tower II has its own outdoor pool and laundry facilities. Moreover, as part of the Sands Resorts family, owners and guests (when enrolled in the on-site rental program) get access to the Sands Waterpark, an indoor family fun zone, indoor pool/steam room at the health club, and even on-site dining like the Brass Anchor restaurant and beach bar. There are also multiple outdoor pools, hot tubs, a lazy river, kiddie splash zone, game rooms, a playground, and more. These amenities add value for investors by attracting more bookings and positive guest experiences – families love having water park access and entertainment options on hand. In essence, Tower 2 offers a condo ownership with a full “resort experience” for guests, which can translate to higher occupancy and guest satisfaction compared to stand-alone condos.
What can investors expect in terms of income and ROI? While exact returns vary by unit and management style, we can look at averages and real examples for guidance. According to market data from late 2023, a typical 1-bedroom short-term rental in Myrtle Beach grossed about $25,000 per year in rental income. Many Ocean Dunes Tower 2 units perform in this ballpark. Well-managed condos (with great décor, reviews, and pricing) have been known to gross in the upper-$20s to $30K+ per year in Tower 2, especially those with ocean views on higher floors (which are more desirable to guests). An updated oceanview 1BR on a top floor can charge higher nightly rates and achieve above-average occupancy. For instance, Myrtle Beach short-term listings overall average ~55–62% occupancy and $120–$130 ADR, as noted earlier. If we apply that to a Tower 2 condo with an ADR of ~$130 and ~60% occupancy, over 365 nights that projects to roughly $28,500 annual gross revenue. In peak summer weeks, gross income can be over $1,000 per week for a 1BR; some owners report $18K+ just in June–Aug high season, then shoulder seasons and winter comprise the rest.
Expenses & Net Returns: Key expenses for a condo like this include HOA dues, property taxes, insurance, and rental management costs. Ocean Dunes Tower 2 has notoriously low HOA fees for the area – around $360–$400 per month for a one-bedroom in recent years (one listing touted it as “some of the lowest HOA fees in the area”). Another Tower I unit noted HOA of ~$500/mo, but that unit’s description still bragged “low HOA”, suggesting even $500 is low relative to similar oceanfront resorts that often exceed $600–800. These dues typically cover building maintenance, pools, amenities, insurance on the structure, water/sewer, cable, etc. Property taxes on a non-primary residence condo in Myrtle Beach might be around 1% of assessed value annually (for a ~$180K condo, perhaps $1,800/year, though rates vary with exemptions and assessment ratios). Insurance for contents and liability (interior policy) might be a few hundred per year. If you self-manage via Airbnb/VRBO, you save on management commission but should budget for cleaning fees (passed to guests or owner), platform service fees, and supplies. Many owners opt for a hybrid approach: self-manage bookings but hire local cleaners and handymen as needed. Others use the on-site rental management which is hands-off but comes at a higher commission split (often 40–50% of gross).
Taking a rough example: an Ocean Dunes Tower 2 condo grossing ~$25,000/year. Subtract ~$5,000 HOA, ~$1,500 taxes, ~$500 insurance, and maybe ~$2,500 in utilities, maintenance and misc. That leaves about $15,000 net operating income. If using on-site management, they would take their cut from the gross before HOA; if self-managing via Airbnb, you might incur ~3% platform fee and cleaning costs within that gross. In either case, net income in this scenario is around $12K–$15K/year. For a cash buyer at ~$180K, that’s roughly a 6.5%–8.5% net yield annually, which is quite solid. For a financed buyer (say 25% down, the cash-on-cash return could be higher, though one must factor mortgage payments).
It’s worth noting these are estimates – individual results vary. Some savvy hosts with superior marketing might push occupancy above 70% and net 8-10% returns, while less attentive owners could underperform averages. The good news is that market data confirms profitability: a 62% median occupancy is considered a “good market for Airbnb” and short-term rentals here typically generate double the monthly cash flow of a long-term rental in the same price range. In the worst case, if short-term rental conditions changed, owners have the fallback option of monthly tenants or snowbird rentals (as the market is quite lenient on rental regulations currently). But right now, Myrtle Beach is a profitable short-term rental market, and Ocean Dunes Tower 2 units can be “cash cows” when managed well (to borrow a local realtor’s term for top performers).
Most Ocean Dunes owners utilize platforms like Airbnb and VRBO to maximize bookings, either on their own or through a property manager. In Myrtle Beach, about 50% of rentals are listed on both Airbnb and Vrbo (with the remainder split between one platform or the other). This dual-listing strategy casts a wider net for guests. The resort’s investor-friendly approach explicitly allows owners to “Airbnb” their units – you are free to use on-site management or go off-site/self-managed as you prefer. This flexibility is crucial; not all condo resorts permit it. In Tower 2’s case, owners can self-manage on Airbnb/VRBO to potentially increase net income (by saving management fees and setting dynamic pricing).
Platform Profitability: Airbnb/VRBO demand in Myrtle Beach is strong. The city consistently ranks as a top beach destination on these platforms. By using dynamic pricing tools and catering to what vacationers seek (e.g. providing beach gear, key amenities in the unit, and quick responses to inquiries), owners can outperform the averages. Many Tower 2 hosts achieve Superhost/Premier status on Airbnb/VRBO, which boosts their visibility in searches. The typical Airbnb daily rate is around $121 in Myrtle Beach, but Ocean Dunes units can often command more in summer due to the resort amenities. Owners might charge $180–$220/night in July for a nicely updated 1BR oceanview, then adjust to maybe $100/night in shoulder season. Booking trends show that weekends and holidays book first, and last-minute openings can be filled by dropping rates or offering specials. Additionally, shorter minimum stays (2-night stays) – which around 38% of MB listings allow – can help fill gaps in the calendar and raise occupancy.
Guest Reviews & Ratings: Ocean Dunes Tower II units generally receive positive reviews on rental platforms. Guests frequently praise the convenient beach access, ocean views from the balcony, and the plethora of resort amenities (pools, water park, on-site restaurants). For example, one Tower 2 condo is rated 8.5/10 “Very Good” on Booking.com, and another earned a 10/10 Exceptional rating on Expedia (though with a smaller number of reviews). Common guest comments highlight cleanliness, value for money, and location – being a short walk to the beach and a short drive to attractions like Broadway at the Beach or the Boardwalk. Some constructive feedback seen in reviews includes the building being older (1980s construction) – meaning things like older elevators or dated hallways in some floors. However, many units have been beautifully renovated inside, so guests often say “don’t judge the building by the unit – the condo itself was modern and comfortable.” Overall, guest sentiment is positive, and high ratings lead to more bookings. Investors should strive for excellent reviews by maintaining their unit, responding to guest needs, and leveraging the resort’s service offerings. High occupancy and strong reviews also feed into Airbnb’s algorithm, leading to Airbnb “Superhost” status and better search placement, which further improves profitability.
Booking Channels: In addition to Airbnb/VRBO, some owners use the on-site rental program (which lists the unit on the resort’s official website and handles bookings through travel sites and group sales). Others partner with local vacation rental agencies or newer platforms like Booking.com and Expedia. The mix of bookings can influence profitability – for instance, direct bookings or through VRBO (which charges guests a service fee) might have different cost structures. As an investor, it’s wise to diversify where possible. But many find that Airbnb and VRBO alone can keep the unit booked solid in high season. The Myrtle Beach market has hundreds of professional co-hosts and property managers if you need local help. Thus, even out-of-state owners can manage remotely with a good team on the ground (cleaners, handymen, etc.).
One of the standout features of Ocean Dunes Tower 2 for investors is its friendly HOA (Homeowners Association) policy towards rentals. Short-term rentals are fully allowed – there are no minimum stay requirements imposed by the HOA (aside from sensible rules about not turning units into “party houses,” as the resort rents to families and responsible adults only). In fact, the development was designed as a vacation condo resort, so the HOA embraces rental activity. According to a listing agent’s notes, “Ocean Dunes does allow short term and long term rentals… this condo is perfect for a primary residence, secondary home, or investment property”. Such flexibility means you can rent when you want and even use the unit yourself (just remember, if you hold the condo in a self-directed IRA, personal use is not allowed – more on that later).
HOA Fees: As mentioned, the monthly HOA fee in Tower II is relatively low – roughly $350–$400/month for a 1BR (sometimes reported slightly higher or lower depending on unit size and HOA budgeting each year). These fees cover maintenance and amenities: upkeep of the building (elevators, roof, common areas), pools, water park (for those in rental program), security, insurance on the structure, etc. By comparison, many oceanfront high-rises in Myrtle Beach charge $500–$800/mo for similar units, so Tower 2’s HOA is a selling point (“some of the lowest HOA fees in the area”). Investor-friendly: The HOA does not force owners to use the on-site management. It allows “off-site or Airbnb your own renters” freely. You can even have a local Realtor or management company handle it – “on-site, off-site, or Airbnb – your choice”. This is explicitly highlighted to entice investors. There are also no harsh restrictions like blackout dates or mandatory furniture packages that some condotel HOAs require.
Notable Rules: The HOA and resort do impose some rules to maintain order and guest experience. For example, quiet hours are enforced at night, and guests are subject to resort rules (no smoking in units, no pets for renters – although owners are allowed pets in Ocean Dunes, which is a perk). Parking passes are required (plentiful parking is available, including an overflow lot that even allows RV/boat parking for owners). Such rules are standard and they actually help an investor – ensuring a family-friendly environment means the resort maintains a good reputation, which keeps bookings high.
HOA Financials: Before buying, an investor should review the HOA’s financial statements and reserve funds. Ocean Dunes Tower 2 is now decades old, so one should check if any major renovations (roof, elevators, exterior) are planned. Thus far, the HOA has managed necessary upkeep; for instance, one unit listing mentioned a “newly refinished balcony with fresh waterproof paint” – indicating proactive maintenance. No major red flags have been publicly noted, but doing due diligence is wise. Generally, a well-run HOA is part of what you get here, as evidenced by the reasonable fees.
In summary, Ocean Dunes Tower 2’s HOA is very accommodating to investors: low fees, no rental prohibitions, and access to amenities that make the condos easier to rent. The ability for an owner to choose their rental management method is a huge plus – it means you can maximize your ROI the way you see fit, rather than being locked into a costly rental program (some competing resorts require using their management, which can eat into profits).
Investors eyeing Ocean Dunes Tower 2 often leverage creative financial strategies to maximize their investment benefits. Two popular approaches are 1031 like-kind exchanges and using self-directed retirement funds (IRA/401k) to purchase the condo.
1031 Like-Kind Exchange: Section 1031 of the IRS code allows you to swap one investment property for another and defer capital gains taxes on the sale. This is a powerful tool if you’re selling another rental (perhaps a property back home) and want to reinvest into a Myrtle Beach condo. For example, suppose you sell a rental house and have a $50K gain – normally you’d owe capital gains tax. By executing a 1031 exchange into a condo like Ocean Dunes Tower 2, you defer paying that tax. It’s essentially a tax-free rollover (until you eventually sell without exchanging). Many out-of-state buyers use 1031 exchanges to transition from a less profitable or management-intensive property into a hands-off vacation rental. Keep in mind: To qualify, the new property must be of equal or greater value and you have tight timelines (identify replacement property within 45 days of sale, close within 180 days). Also, since condos can qualify as like-kind real estate, Tower 2 units are eligible for 1031 treatment. It’s wise to consult a 1031 exchange intermediary and a CPA to handle the details, but this strategy can save you a substantial amount in taxes, effectively boosting your returns.
Using a 401k or IRA (Self-Directed IRA): Did you know you can buy an investment condo with retirement funds? By creating a Self-Directed IRA (SDIRA) or using a Solo 401k, investors can use their 401k rollover or IRA money to purchase real estate, including vacation rentals. Yes, an SDIRA can invest in condos and vacation rentals – any real estate, as long as it’s for investment purposes. This means your IRA would hold title to the Ocean Dunes condo, and all income (rent) and expenses flow through the IRA. The big benefit: tax-deferred or tax-free rental income. If it’s a Roth IRA, your rental profits and appreciation could be tax-free. However, rules apply – you (and your immediate family) cannot use the property personally while it’s in the IRA. It must strictly be a rental investment, because the IRS prohibits “self-dealing” (you can’t vacation in a home owned by your IRA). Also, any upkeep costs must be paid from IRA funds, and you should hire third-parties for management to avoid prohibited transactions. Despite these constraints, using retirement funds is a clever way to diversify your portfolio into real estate. Many small business owners or professionals with large 401k balances choose this route to start generating passive real estate income within their retirement accounts. Before doing this, one should set up a proper self-directed account and understand fees and rules – but it’s perfectly legal and quite common. Over time, the rental income grows tax-deferred, building wealth for retirement. At 59½ (IRA distribution age), you could even take distribution of the condo itself as a retirement home (after having your IRA own it for at least 5+ years), essentially having your rental buy your future beach retirement condo. The SDIRA strategy requires careful planning, but it’s worth discussing for an investor who has significant retirement savings.
Beyond these, traditional financing is available for Ocean Dunes condos (banks do lend on them, though some treat them as “condotels” with slightly different terms – usually 20-25% down is required). Some investors pay cash to avoid mortgage interest and then later cash-out refinance once the property has proven income. Others might use a HELOC or loan against another property or business to fund the purchase, then pay it down with rental income. Each investor’s situation is unique, but the key takeaway is that there are multiple strategies to acquire and hold a vacation rental condo in a tax-advantaged or cost-effective way. By deferring taxes via 1031 or using pre-tax dollars via a 401k/IRA, you enhance your overall returns significantly.
1. First-Time Investors: Ocean Dunes Tower 2 is very popular with entry-level investors because of the relatively low price point (around $150K–$200K for a unit, which is attainable compared to many markets) and the turn-key nature of a condo-hotel operation. First-timers like that it’s fully furnished and already set up for short-term rentals – they can start earning immediately. The on-site management option is a safety net for those who don’t want to self-manage at first. Many first-time buyers are in their 30s–40s, looking for a mix of investment and personal use (a place to vacation a couple weeks a year, and rent out the rest). Tower 2’s flexibility caters to that.
2. Retirees and Pre-Retirees: Myrtle Beach’s appeal to retirees is well-documented – the area’s retiree population is steadily growing. A number of buyers are folks nearing retirement who purchase now as an investment, with plans to use the condo more for themselves in the future. They like that the rental income can offset costs until they’re ready to transition. For example, a couple in their 60s might use a 1031 exchange to sell a rental up north and buy in Tower 2, renting it out for a decade. Then, at retirement, they have the option to make it their winter retreat. Retirees also appreciate that there’s an elevator and lots of amenities on-site (no need to drive far for recreation), and if they live there part-time, they can easily rent it when they’re away. The fact that owners can have pets is attractive for retirees who might eventually live there (many condos forbid pets, but “owner allowed pets are welcome” here).
3. High-Net-Worth Individuals: For wealthier investors, an Ocean Dunes condo can be a pure investment play or part of a larger portfolio. High-net-worth individuals (doctors, executives, pro athletes, etc.) often pay cash and care about long-term appreciation and estate planning. They may buy several units or combine a condo purchase with other real estate via 1031. The appeal for them is diversification – real estate that provides a hedge against stock market swings and also personal enjoyment. A few well-to-do buyers snag units as gifts for their adult children or as a corporate retreat asset. While one Tower 2 condo won’t move the needle in a huge portfolio, as a piece of a passive income puzzle it fits nicely – especially given Myrtle Beach’s long-term growth prospects and the relatively hands-off nature of a fully-managed resort condo. HNW buyers also like the idea of owning a vacation spot for family use; even if they themselves don’t stay due to IRA rules (if bought via SDIRA), they sometimes buy in a personal capacity just to have a beach condo that “pays for itself.”
4. Small Business Owners & Entrepreneurs: We see many small business owners (from all over the East Coast and Midwest) investing in Myrtle Beach condos as a way to convert active income into passive income. These are folks who might have excess cash from their business or have sold a business, and they want to put that money to work. A beach rental offers both ROI and lifestyle benefits. Some will use their self-directed Solo 401k or SDIRA as mentioned, essentially using their retirement dollars to build a rental portfolio. Others might leverage their business credit to purchase. They treat the condo like an “mini-business” – optimizing the listing, tracking finances, maybe using it for client or employee getaways occasionally. For these investors, Tower 2’s consistent tourist traffic (thanks to the resort amenities and location) is a selling point: it’s akin to investing in a franchise hotel room, but you own it. Also, being able to show rental history and use professional management simplifies things – it’s an investment that doesn’t distract too much from their main business operations.
5. Out-of-State Investors: A huge proportion of Myrtle Beach resort condo owners are from out of state – often from the Northeast, Midwest, or inland Carolinas. In fact, estimates suggest $24 billion of Myrtle Beach rental real estate is owned by out-of-state investors. Ocean Dunes Tower 2 is no exception; buyers come from places like New York, New Jersey, Ohio, Pennsylvania, etc., drawn by affordable ocean-area prices and high rental yield. For an out-of-state investor, a key concern is property management – they can’t just drive over to fix a problem. That’s why the full-service nature of this resort is attractive. The front desk can handle check-ins if you’re in the program, or you can easily find third-party cleaners and handymen to be on call. Many investors never even see their unit in person before buying – they rely on video tours and the proven track record of rentals. The out-of-state group often includes military members or veterans (who might finance with a VA loan if they intend to use the property themselves part-time), as well as people who vacationed in Myrtle Beach and decide to invest. They enjoy personal use occasionally, but primarily it’s an income property. Given Myrtle’s relatively lenient regulations (no city bans on STR in this zone), out-of-staters view it as a safer bet than some cities where rules are strict. One tip for them: hiring a local property manager or co-host for ~20% of rent can be worthwhile for peace of mind. Even after that expense, the numbers usually still make sense due to Myrtle Beach’s high rental demand.
Of course, these profiles can overlap – e.g. a retiree might also be out-of-state, or a first-time investor might be a small business owner. The unifying theme is that Ocean Dunes Tower 2 appeals to those seeking a relatively low-cost, high-yield coastal investment with flexibility for personal use. Whether you’re transitioning from active work to passive income, looking to diversify your investment holdings, or just starting your real estate journey, this condo-hotel is a compelling option.
Pricing Trends: Myrtle Beach oceanfront condo prices have seen strong appreciation over the past several years, thanks to surging demand and limited inventory. The Grand Strand real estate boom, fueled by both vacation rental investors and relocating retirees, has driven property values up notably (“property values [have] skyrocketed in recent years”). Ocean Dunes Tower 2 units that might have sold for under $100K a decade ago now frequently trade in the high $100Ks. As of 2023–2024, most 1-bedroom, 1.5-bath units in Tower 2 sell between roughly $170,000 and $210,000 depending on floor level, view, and updates. For example, a 9th-floor oceanview 1BR recently listed at $174,900, while a fully renovated high-floor unit was asking around $208,000. An end-unit on the top 15th floor (Unit #6155) closed in late 2024 for $190,000 after being listed at $220K – showing that there’s room for negotiation but also that values are holding firm due to buyer interest. Prices can fluctuate with market conditions, but the overall trend the past few years has been upward. Even with interest rates variances, cash-rich investors have kept the market active, finding Myrtle Beach a bargain compared to Florida or Northeast beach towns.
Specific Unit Performance: To illustrate potential returns, let’s consider a real example. Unit #6105 in Tower II (a 10th-floor corner 1BR) was marketed highlighting “stunning ocean views…lowest HOA fees in the area” at a price of $179,000. A unit like that, with a view advantage, might achieve top-tier rental income. If we assume it grosses ~$28,000/year (which is feasible given the view and corner location could push occupancy above average), and nets say ~$15,000 after expenses, an investor who purchased at $179K would see about an 8.4% net return. Another unit, #4034 in Tower I (similar 1BR/1.5BA layout), was listed at $169,900 and advertised as “turn-key and fully furnished, sleeps 6 with Murphy bed, low HOA, perfect for investors…use on-site or Airbnb”. That shows the strategy: pack in sleeping capacity and market the heck out of it. That Tower I unit (though Tower I, the towers are comparable) underscores what’s attractive – at ~$170K it likely grosses around $20K+ a year given its upgrades and bedding for 6. With savvy marketing, it could push closer to $25K, making it a strong performer.
Resale and Appreciation: Investors should also consider exit strategy and appreciation. While the primary goal is often cash flow, these condos do appreciate in value over time, especially when bought at fair market prices and improved. The ongoing revitalization of Myrtle Beach’s north end (new restaurants, shops, and attractions like the Grande Dunes marketplace) adds to long-term appeal. Some investors hold for the long term as rental cash cows; others might aim to 1031 exchange out after some appreciation. For instance, someone might buy now at $180K and in 5 years find it’s worth $230K due to market growth and perhaps some upgrades – they could then 1031 into a larger property, deferring gains. Historically, Myrtle Beach condo values took a hit during the late 2000s recession but recovered strongly post-2015. In the pandemic boom, condos saw double-digit annual gains in some cases. Future growth may moderate, but with Myrtle Beach’s enduring popularity and population growth, the outlook for property values is positive. Essentially, you’re not just collecting rents, you’re also building equity.
Negotiation and Deals: As of 2024, the market has balanced a bit – it’s neither the frenzied seller’s market of 2021 nor a deep buyer’s market. There is room to negotiate; as seen with unit #6155 that sold for $190K vs $220K asking. Buyers can sometimes get concessions or slightly below asking price, especially if a unit has been on market a while or needs updating. Having current rental financials from the seller is a plus – many will provide past Airbnb statements or on-site management printouts showing occupancy and revenue. These can validate the income projections and help you make an informed offer. It’s not uncommon to find units sold fully furnished and rental-ready, sometimes even with future bookings in place (which the buyer can honor and take over). That means you can hit the ground running with revenue from day one.
New Development Impact: Another factor to watch is new supply – new hotels or condo builds in the area. Currently, the Sands/Ocean Dunes complex is well established and new oceanfront construction in Myrtle Beach is limited (most new builds are further south or in North Myrtle). Thus, Tower 2 doesn’t face imminent new competition on its block. If anything, improvements to the overall resort (like updated water park features or lobby renovations) could enhance rental appeal further and justify higher rates down the line. Staying informed on the HOA’s plans and the area’s developments will help an investor maximize appreciation and income.
Ocean Dunes Tower 2 offers a compelling opportunity for both first-time and seasoned investors looking at short-term vacation rentals. You’re buying into more than just a condo; you’re investing in a proven income-generating resort property with a track record. The combination of affordable entry price, strong rental demand, and investor-friendly policies makes it stand out. In Tower 2, you can choose an oceanview unit that balances purchase cost and rental rate, often yielding excellent returns relative to investment. The 2023–2024 data paints an encouraging picture – occupancy rates around 60% and climbing, daily rates holding strong, and annual rental incomes in the mid-$20K range for similar one-bedroom units. With smart management, many owners are seeing net returns that beat what they could earn in stocks or long-term rentals, all while enjoying the personal perks of owning a beach getaway.
Key considerations like 1031 exchanges allow investors to roll gains into this property tax-deferred, and options to use self-directed 401k/IRA funds open the door for retirement-minded buyers to get involved in real estate leveraging pre-tax money. The HOA’s low fees and flexibility remove many common barriers to profitability – you won’t be hamstrung by excessive dues or rental restrictions. In fact, Ocean Dunes Tower 2’s HOA welcomes your rental business and gives you the amenities to help it thrive.
Investing here also means plugging into Myrtle Beach’s larger economy, which, despite some seasonal ebbs and flows, remains one of the top tourism markets (over $3 billion in annual tourism revenue for the area). Trends show an increasing number of visitors discovering vacation rentals over hotels, especially for family-oriented resorts like Ocean Dunes. Platforms like Airbnb and VRBO will continue to be pivotal – and the data suggests Myrtle Beach hosts are succeeding, with typical hosts earning ~$25K/year and considering it a profitable venture.
For buyer profiles ranging from retirees seeking supplemental income to young entrepreneurs building a passive income portfolio, Tower 2 checks the boxes. Retirees can future-proof their retirement home while earning now, high-net-worth individuals can diversify into a high-yield asset, and out-of-state investors can enjoy truly passive income with professional management in place. Each can appreciate the blend of income and lifestyle – even if you never stay a night in the condo yourself, you own a slice of a beach paradise that others pay to enjoy, and that’s a rewarding feeling (both personally and financially).
In conclusion, Ocean Dunes Tower 2 in Myrtle Beach represents an attractive investment in the short-term rental arena. It offers oceanfront allure (via ocean views and beach access) without the highest oceanfront price tag, robust rental performance backed by current data, and a supportive infrastructure for owners. By leveraging the strategies and insights discussed – from understanding seasonal dynamics to utilizing tax-deferment tools – investors can make an informed decision and potentially join the ranks of those earning steady income from this vacation hotspot. With due diligence and active management, an investment in Ocean Dunes Tower 2 can not only yield impressive gross income and solid net returns but also provide the intangible benefit of owning a piece of Myrtle Beach’s beloved coastline for years to come.
Myrtle Beach short-term rental market data (occupancy, ADR, revenue)
Traci Miles via MyrtleBeachSC News – Out-of-state investment and tourism stats
Ocean Dunes Resort condo listings and descriptions (investment potential, HOA info)
Investopedia – 1031 exchange rules and benefits
Madison Trust – Using self-directed IRA for real estate (vacation rental usage)
Airbnb/Expedia reviews and ratings for Ocean Dunes Tower II units
Jerry Pinkas Real Estate blog – Myrtle Beach condo investment insights (seasonality, what to avoid)
Elliott Realty rental info – Ocean Dunes Tower II amenities and rental notes
Disclaimer: All information given is meant to be educational. I am only passing on historical information shared with me by owners, rental companies, and various publications. I am not guaranteeing these numbers, nor can I guarantee future rentals or appreciation. This information is not intended to replace your own research, or to provide legal, investment, or financial advice. Please consult an attorney for legal advice.
NEWLY RENOVATED STUNNING 1BDRM 1 1/2 BATH CONDO WITH AMAZING UNOBSTRUCTED OCEANVIEWS!!! Kitchen updates include NEW microwave, NEW kitchen faucet, NEW hood fan, NEW Tile ...
Listing courtesy of Listing Agent: The Jill Powell Team () from Listing Office: Century 21 The Harrelson Group.
Investor-friendly oceanfront opportunity at 7500 N Ocean Blvd #6032 in the highly desirable Ocean Dunes Towers II. This fully furnished 1BR/1.5BA condo offers strong rent...
Listing courtesy of Listing Agent: Jeff Forman () from Listing Office: Keller Williams The Forturro Group.

Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
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NMLS ID #1017874