Great, I’ll begin compiling a detailed investor-focused article on Cherry Bay Condos in North Myrtle Beach, SC. This will include all unit types, 2023–2024 short-term rental income and occupancy data, guest reviews from Airbnb, VRBO, and Booking.com, HOA policies, investment strategies like 1031 exchanges and using 401(k)/IRA funds, and comparisons with similar properties.
I’ll let you know as soon as the article is ready.
Cherry Bay Condos in North Myrtle Beach’s Cherry Grove section offer an intriguing opportunity for short-term rental investors. This analysis covers the condo types, 2023–2024 rental performance, expenses, ROI projections, guest reviews, HOA rules, and compares Cherry Bay with similar beach condos. Investors will find detailed financials, strategies (1031 exchanges, self-directed IRAs), and actionable tips to maximize returns.
Cherry Bay Condos is a small low-rise condo community in Cherry Grove (north end of North Myrtle Beach) just across the street from the ocean. The complex was originally a mid-20th-century beach motel later converted to condos, which gives it a quaint, vintage beach charm. Key features include:
Unit Types: Primarily studio/efficiency and 1-bedroom units, all around 350–450 sq ft. Despite the small size, many units can sleep up to 4 guests (typically a queen bed plus sleeper sofa). The only difference between “studio” vs. “1BR” here is often a partial wall or layout – rental performance for both is similar given the comparable size and occupancy.
Location: Second-row (not direct oceanfront, but about a 1-minute walk to beach access). Guests enjoy partial ocean views from some unit balconies/decks and love the easy walk to the sand. The Cherry Grove Pier is ~0.5 miles away, and restaurants and shops (including the local grocery) are within a few blocks.
Amenities: A sparkling outdoor pool and sun deck are central perks, offering guests a place to cool off and relax. Parking is on-site (each unit typically has an assigned spot). There is no elevator (units are in a two-story building) and no on-site laundry facilities – a point noted by some guests (the nearest laundromat is ~3 miles away). HOA-provided amenities include cable TV, water/sewer, and building insurance.
HOA & Management: The HOA is professionally managed and allows short-term vacation rentals as well as long-term rentals. Monthly HOA dues are around $300–$375 per unit, which covers common area maintenance, pool care, master insurance, water/sewer, cable, etc.. Owners pay their own electric and unit interior insurance (HO-6 policy). There is no on-site rental desk; owners either self-manage or use off-site rental management.
Overall, Cherry Bay offers a “beach getaway” atmosphere – it’s a quiet, low-density complex (only a couple dozen units) with a neighborly vibe, in contrast to the busy high-rise resorts. This makes it appealing to couples and small families looking for a budget-friendly stay steps from the ocean.
Despite their small size, Cherry Bay units have been solid short-term rental performers in the post-pandemic travel boom. Using the latest 2023 data and early 2024 trends, here’s how these condos are doing in terms of gross income, nightly rates, and occupancy:
Gross Rental Income: A well-managed Cherry Bay 1BR or studio typically grosses about $15,000 to $25,000 per year in rental revenue under normal market conditions. Units with recent updates and savvy marketing often hit the higher end of this range (~$20K+). In fact, one source notes that any 1BR near the beach in North Myrtle Beach should gross roughly $18K–$22K annually on average, which aligns with Cherry Bay’s performance. (For context, an oceanfront 1BR in a high-rise can gross $25K–$35K, but those also cost more; we’ll compare later.) Notably, CRG Companies reported a similar condo in Cherry Grove earning about $22,000 in annual rental income, illustrating Cherry Bay’s potential when optimized.
Average Nightly Rates: Nightly rental rates vary by season. Peak summer (June–August) commands the highest rates – often around $130–$150+ per night for a Cherry Bay unit, given the prime location and strong demand. Shoulder seasons (spring, early fall) see moderate rates in the ~$80–$120 range. Winter months are heavily discounted – nightly rates can drop to $60–$70 or owners might opt for monthly “snowbird” rentals. Across the entire year, the blended average daily rate likely comes out to around $100–$110/night for a well-booked unit. This is a bit below the North Myrtle Beach overall ADR ($190) since that figure is skewed by larger homes/condos. In short, Cherry Bay units have budget-friendly rates that attract price-conscious travelers while still maximizing summer pricing when demand peaks.
Occupancy Trends: Occupancy at Cherry Bay mirrors typical beach rental seasonality. In peak summer, occupancy is extremely high – July is often ~90–100% occupied for short-term rentals in NMB (essentially every unit is booked just about every night). June and August are similarly strong. Spring and fall weekends fill up well, but mid-weeks can be softer. By winter, occupancy can dip dramatically (often <20% in Jan/Feb unless rented to monthly guests). According to AirDNA data, the median occupancy rate in North Myrtle Beach was ~58% in 2023, and Cherry Bay likely tracks close to that. That equates to roughly 210 rented nights per year on average. Owners who actively market for off-season monthly tenants or events (like spring break, fall festivals, etc.) can push annual occupancy higher. Trend: 2023 saw a rebound in travel, which boosted occupancy rates across Myrtle Beach – however competition from many new Airbnb listings also increased. Successful Cherry Bay owners countered this by offering great value and unique touches (e.g. updated décor or pet-friendly rentals) to stand out in the crowded market.
By Unit Type: All units at Cherry Bay are 0–1 bedroom, so rental performance doesn’t vary drastically by unit. However, efficiencies (open studio layout) might earn slightly less than true 1-bedrooms simply because listings advertised as a “1BR” can sometimes fetch a few dollars more per night. For example, an updated 1BR unit might gross ~$20–22K vs. an equivalent condition studio ~$18–20K. The difference is not huge, and occupancy tends to be equally strong for both since each sleeps 4. The biggest factors influencing each unit’s income are unit condition and reviews, not so much whether there’s a wall separating the bed. Investors should note that modernizing the interior can directly boost rental income – several guest reviews mention dated fixtures or a “musty smell,” indicating an opportunity to renovate and potentially charge higher rates.
From an investor’s perspective, profitability metrics like cap rate and ROI (especially cash-on-cash if using financing) are critical. Below we break down expected returns for a typical Cherry Bay condo, using realistic 2023–2024 numbers. We’ll consider two scenarios: (1) Self-managed (no property manager cut) and (2) Using a property manager (20% commission). We’ll also compare buying cash vs. with a mortgage.
For our analysis, assume a purchase price of $165,000 (roughly the going rate for a 1BR in Cherry Bay in late 2023) and an annual gross rental income of $20,000 (midpoint of expected range).
Estimated Annual Income & Expenses (1BR unit):
| Item | Self-Managed (DIY) | With Manager (20% fee) |
|---|---|---|
| Gross Rental Income | $20,000 | $20,000 |
| Less: Management Fee (20%) | $0 | –$4,000 |
| Less: HOA Dues (@$300/mo) | –$3,600 | –$3,600 |
| Less: Property Taxes (est.) | –$2,000 | –$2,000 |
| Less: Insurance (HO-6 policy) | –$500 | –$500 |
| Less: Utilities/Supplies | –$500 | –$500 |
| Net Operating Income (NOI) | $13,400 | $9,400 |
| Cap Rate (NOI / $165K) | 8.1% | 5.7% |
| Annual Mortgage Payment (if financed @7% on 80% LTV) | –$10,200 | –$10,200 |
| Net Cash Flow (after debt) | $3,200 | –$800 (slight loss) |
| Cash-on-Cash ROI (on ~$35K down) | ~9% | ~–2% (≈ breakeven) |
(Notes: HOA includes water/sewer, cable, and building insurance. Property tax estimate assumes non-homestead rate ~1.2% of value. “Utilities/Supplies” covers things like power, WiFi, minor maintenance not covered by HOA. Mortgage assumes 20% down, 30-year fixed at ~7% interest, typical as of 2024.)
Analysis: In the self-managed scenario, the cap rate comes out around 8%, which is quite solid for a beach rental. This assumes you handle bookings and turnovers yourself (or pay cleaners separately, usually passed through to guests via a cleaning fee). An 8% cap rate indicates a healthy unleveraged yield – higher than many stock dividend yields and on par with other strong STR investments. If you also finance the condo, you’d be netting roughly $3K/year in positive cash flow after mortgage payments, which translates to about an 8–9% cash-on-cash return on your ~$35K down payment. Plus, you’d be building equity as the loan amortizes.
In the fully managed scenario (20% fee), the cap rate drops to ~5.5–6%. This is because you’re giving up around $4K of your income to a management company (typical off-site vacation rental management charges ~20–25% of gross in Myrtle Beach). At 5–6% cap, the deal still covers its costs but is less impressive – essentially breaking even on cash flow if financed (slightly negative in our estimate). Many investors who hire a manager aim to offset that by either putting more money down (to reduce mortgage costs) or treating the investment as more of an appreciation play + personal use hybrid.
With vs. Without Financing: If you pay all cash, your ROI roughly equals the cap rate since there is no debt – so ~8% if self-managed (or ~6% with a manager). If you use financing, your cash-on-cash can be higher than the cap rate (this is leverage at work). In our example, self-managing yields ~9% CoC, slightly above the 8% cap. Importantly, even if you break even on cash flow with a manager, you may still see a decent overall return when factoring loan principal pay-down and property appreciation. Cherry Bay units are relatively low risk to hold long-term given their low price point and proximity to the ocean (land is finite). However, as the above table shows, management fees and financing costs together can eat most of the profit. Many investors, therefore, opt for either self-management or a hybrid approach (like using a local co-host who charges a lower fee) to keep more of the income.
Cap Rate Comparison: An 8% cap (unlevered) is quite competitive in today’s market. For perspective, a couple of recent oceanfront condo deals in Myrtle Beach showed cap rates in the 8–9% range as well: e.g., an oceanfront 1BR bought for $147,900 grossing $27.5K (cap ~8.5%), and even a pricier 1BR at $204K grossing $34.6K (cap ~8.0%). Cherry Bay’s numbers are in line with these, which “work” by investor standards. So, despite being second-row, Cherry Bay can achieve cap rates on par with oceanfront condos, thanks to its low purchase price and modest HOA dues.
Tip: To improve ROI, consider strategies like increasing off-season occupancy (e.g., offer monthly rentals in winter to bring in an extra ~$900/mo for those months), self-managing to save 20-25% on fees, and upgrading the unit to justify higher nightly rates. Also, always account for some reserves for repairs and occasional special assessments – this building is older (1950s), so setting aside a few hundred a year from your NOI for maintenance is wise (e.g., HVAC, appliance replacements, or future exterior work). Even with conservative assumptions, a well-bought Cherry Bay unit should “break even or better” in year 1 and provide upside in future years as you optimize your listing and possibly raise rates.
Understanding the cost side is crucial for projecting net returns. Here’s a detailed breakdown of the expenses associated with owning a Cherry Bay condo as a rental in 2023–2024:
HOA Dues: ~$300–$375 per month (varies slightly by unit and HOA budgeting). Many recent 1BR listings show $300/mo, though one indicated $375 – likely an increase or including cable. Annually ~$3,600–$4,500. This fee covers building insurance (hazard and flood), maintenance of common areas, pool upkeep, water & sewer, basic cable TV, and trash. Notably, the HOA does allow short-term rentals (and long-term), and even notes pet restrictions – which typically means owners can have pets and possibly renters with approval. Overall, Cherry Bay’s HOA fee is relatively low for a beach property (no elevators, no gym, etc. keeps it modest). By comparison, a larger oceanfront resort 1BR might have HOA $500–$600+/mo due to extensive amenities.
Property Taxes: In Horry County, property taxes on non-owner-occupied condos run higher than for primary homes (assessed at 6% of value vs 4%). A Cherry Bay unit assessed around $150K–$170K will incur roughly $1,800–$2,500 per year in taxes. For example, one analysis pegged HOA+tax together at ~$5,800/yr for a similar small condo with ~$20K income – implying taxes around $2,200 if HOA was ~$3,600. This is consistent with investor experiences (roughly 1.2–1.5% of market value annually). Note: if you were to occupy the condo as a primary residence (unlikely in this scenario), you could apply for a 4% rate and cut taxes by ~1/3, but then you wouldn’t be doing short-term rentals. Bottom line: budget about $2K for annual property tax. (Pro tip: Always verify if any special assessments apply; Cherry Grove had a dredging assessment in past years for channels, but Cherry Bay is on higher ground, so that likely doesn’t apply to these units.)
Insurance: The HOA’s master policy covers the building structure (including flood and wind/hurricane on the exterior). As an owner, you’ll need an HO-6 condo insurance policy for the interior (drywall in) and contents/liability. These policies are typically a few hundred dollars a year. Expect roughly $400–$600/year for a rental condo of this size. This covers your furniture, appliances, any interior damage, and liability coverage in case a guest gets hurt and sues. If you self-manage, consider adding an umbrella liability policy as well (though $1M liability is usually included in HO-6). Overall, insurance is not a huge line item thanks to the small size and because the expensive coverage (wind/flood) is pooled in HOA dues.
Utilities: Owners pay for the unit’s electricity and any upgraded Internet/WiFi. In a ~400 sq ft unit, electric is relatively low – maybe $50–$70/month on average (more in summer with A/C running). If you provide high-speed internet for smart TV/streaming (recommended for guest satisfaction), that’s ~$60/mo or sometimes HOA’s cable package can bundle it. Some owners also provide Netflix or other subscriptions as a perk. Total utilities might be ~$120–$150/mo if you include power and internet. However, note that many owners pass the cost of departure cleaning onto guests via a cleaning fee per booking, so cleaning isn’t a direct monthly expense for you (it’s embedded in the guest’s payment). You will have to pay for any maintenance or repairs inside the unit – plan an annual reserve (perhaps ~$500) for replacing linens, small repairs, or servicing appliances. Because Cherry Bay is an older building, preventative maintenance is key (e.g., regular pest control sprays, as one guest review complained about seeing roaches until they sprayed – the cost of a quarterly pest service is well worth protecting your reputation).
Property Management (optional): If you don’t live locally or don’t want to be hands-on, you’ll need a property manager or a co-host. Off-site management companies in Myrtle Beach typically charge around 20–25% of gross rental revenue. Some full-service firms charge even 30%+ but handle everything (marketing, bookings, cleaning coordination, guest issues). On a $20K gross, a 25% fee is $5,000 – a significant expense. As our ROI analysis showed, using a manager can shrink your profit substantially. Another route is using a local co-host or cleaning crew plus your own online management: For instance, you handle the Airbnb/VRBO communications and a local cleaner turns over the unit and reports issues. This way you might only pay a cleaner ~$100 per turnover (which the guest pays via cleaning fee) and maybe a small stipend for a local contact for emergencies. Many Cherry Bay owners successfully self-manage from afar by leveraging smart locks, Ring cameras (doorbell for security), and good cleaners, thus saving the management commission. Tip: If you choose a big rental agency, clarify if they limit guest use of the pool or amenities for off-site managed units. (In some large resorts, off-site guests can’t use certain on-site amenities, but in Cherry Bay’s case, there’s no on-site/front-desk program to worry about – it’s all owner-managed or off-site.)
Miscellaneous: South Carolina charges accommodations tax on short-term rentals (~13% in NMB), but platforms like Airbnb/Vrbo usually collect and remit this from the guest, so it’s not coming out of your pocket (just be sure it’s being handled). If you handle direct bookings, you’d need to file those taxes. There may be a City business license or rental permit required – as of 2024, North Myrtle Beach has lenient enforcement on short-term rental licenses, but it’s good practice to obtain any needed permit. Budget a small amount for advertising or listing site fees (Airbnb charges hosts ~3% per booking). Finally, if you use an accountant, factor in tax prep costs – rental properties add a bit of complexity to your return.
In summary, fixed annual expenses (HOA + tax + insurance) for Cherry Bay run roughly $6,000–$7,000. Variable costs like utilities and maintenance may add another ~$1,000. So if you gross $20K, expect to spend ~$7K–$8K operating, leaving ~$12K–$13K before any debt service or management fees. This ~60–65% expense ratio (of gross income) is in line with many vacation rentals. Notably, Cherry Bay’s expense ratio is a bit higher than some upscale condos because the revenue is a bit lower – but the flip side is a low absolute cost of entry (you’re not tying up a huge amount of capital).
Understanding the guest experience at Cherry Bay Condos not only provides insights into necessary improvements but also speaks to the marketability of the units. Reviews from platforms like Airbnb, VRBO, Booking/Expedia reveal consistent themes:
Location, Location, Location: Nearly every guest highlights the great location. Being just across from the beach and near attractions is Cherry Bay’s strongest asset. One reviewer noted it’s “a great location – quick walk to the beach, close to entertainment and restaurants”. Another said “the ocean is right across the street and can be seen from the deck… great location to clean up and sleep [after] being on the beach every day”. Guests love not having to drive to reach the sand or to grab a bite. The Cherry Grove area is a bit quieter than central Myrtle, which guests appreciated: “the location was great and it was a nice quiet area”.
Cleanliness & Comfort: Many recent reviewers rated their stay 10/10 for cleanliness. Guests often mention the condo was clean upon arrival, which is crucial for good ratings. Several reviews described the unit as “small but perfect for a couple,” with one saying it’s a “small cute place for a quick getaway...great price”. The cozy size is expected (and usually fine for 2 people). Guests who stay longer or with 4 people sometimes feel a bit cramped, but generally the units are described as “good size for 2 people but can sleep 4 if needed”. The key is setting proper expectations in the listing (which most hosts do).
Amenities & Unit Condition: Reviews indicate the basics are covered, but some units could use updating. One guest noted: “Condo itself was average…Convenient — easy walking to beach... updating really needed — fresh paint, kitchen cupboards, bathroom fixtures would make it more appealing”. Another said “slightly musty smell and the bathroom could use an update”. These comments suggest some units still have older decor or wear-and-tear from the decades – an important factor for an investor to consider. On the positive side, there were nice touches like an owner providing a beach umbrella for guests, which was “much appreciated.” The lack of laundry was a negative for at least one reviewer who stayed a week – they wished there was a washer/dryer on-site (currently, there is not). Internet/WiFi quality isn’t specifically mentioned, which usually means it was adequate.
Guest Communication & Management: Renters frequently praise responsive hosts. One review mentioned a minor issue on arrival but said “Mitchell was quick to respond and very helpful… Host was easy to contact and quick to respond”. This points out the importance of good property management (whether it’s you as the host or a manager) – quick issue resolution leads to positive reviews. Another guest who has stayed multiple times said “love it… We had a great time” and only complained about an odd incident with a neighbor’s behavior (which was an isolated case of a perhaps eccentric neighbor, not the owner’s fault). Overall, Cherry Bay seems to engender repeat visits (e.g. “This was our second stay. Thank you!”) due to the homey feel of the place.
Overall Satisfaction: The vast majority of reviews are very positive – lots of 5-star or “10/10 Excellent” ratings. Guests described their stay as “Great”, “Pleasant – we enjoyed our stay, location was good, as advertised, will stay again”, and “Great place and neighbors were very friendly. Would stay again.”. This suggests guest sentiment is high, especially among those who value a quiet, friendly environment over high-end luxury. There were a few lower ratings (one 6/10) due to the aforementioned dated interior and lack of laundry, and another 6/10 from a guest who encountered some pests: “We really enjoyed our stay… The only thing I would recommend is that they bomb it for roaches. We had a lot of visitors [bugs] in our unit… The unit is in a great location though.”. This highlights the necessity of regular pest control in a beach climate – something an attentive owner can easily handle (and should, to protect the rental reputation).
Guest Satisfaction Takeaways: In summary, Cherry Bay condos satisfy guests looking for a clean, simple beach stay in a prime location. The value for money is often praised (great price for being so close to the ocean). To keep guest satisfaction high (and reviews glowing), an investor should:
Keep the unit fresh and updated: New paint, dehumidifiers to combat mustiness, updated bathroom fixtures, and stylish beachy décor can go a long way. This would directly address the few complaints seen in reviews.
Ensure prompt communication: Quick response to issues (WiFi outages, A/C hiccups, etc.) yields good reviews.
Consider adding conveniences: e.g., stock the unit with beach gear (chairs, umbrella – one owner did and got thanked in a review), provide a guidebook for local spots, maybe partner with a local laundry service for guests if they need (or at least inform them where the laundromat is).
Maintain cleanliness and pest control: The cleaning crew should be thorough and a periodic professional pest treatment is a must in South Carolina’s climate.
Cherry Bay’s niche is delivering a satisfying no-frills beach vacation, and the generally high guest ratings show it’s hitting that mark. As an investor, lots of happy guest reviews translate to higher occupancy (and potentially justification for slightly higher rates over time).
Before investing, it’s important to know the Homeowners Association (HOA) rules that could affect rentals or your own use of the condo. Cherry Bay Condos’ HOA policies as of 2023 are relatively investor-friendly:
Short-Term Rentals: Allowed and unrestricted. The HOA explicitly permits short-term vacation rentals (as well as long-term). There are no minimum stay requirements in the bylaws that we’ve seen – owners or their managers can rent nightly or weekly at their discretion. This flexibility is crucial for maximizing Airbnb/VRBO usage. (Some condo HOAs impose a 3-night or 7-night minimum, but Cherry Bay does not, given many listings for 2-3 night stays are active.) Just be mindful of general condo rules (quiet hours, parking, etc.) to ensure your guests are good neighbors.
Owner Usage: Owners are free to use their condo as much as they desire. If you plan to enjoy the condo yourself part of the year, you can do so – there are no limits on personal use except those imposed by tax rules if you’re using it in a 1031 exchange (more on that soon). Keep in mind, from an investment standpoint, personal use will reduce your rental days and thus income. (IRS guidelines say if you use it too much, it might not count as an “investment” for certain tax benefits like 1031, see next section.) But purely from HOA perspective, you can stay in your unit or loan it to friends/family whenever, as long as you abide by HOA rules during those stays.
Pet Policy: Cherry Bay allows pets with restrictions. Typically, HOA rules in the area allow owners to have pets (often up to two pets under a certain weight). For renters, many HOAs ban guests from bringing pets entirely, but Cherry Bay’s stance seems more lenient: at least one rental listing explicitly says “pets are allowed” for guests. This suggests the HOA is pet-friendly, or at minimum leaves it to owner discretion. This is somewhat unique – being pet-friendly can be a big competitive advantage in attracting renters (as noted in a 2025 trends report, offering pet-friendly accommodations is a way to stand out). It’s wise to verify the current HOA docs, but given the evidence, Cherry Bay investors can likely advertise pet-friendly rentals, which could boost occupancy (especially in the off-season when snowbirds travel with pets). Even if pets are allowed, you can choose to restrict them in your own unit if you worry about damage – but many owners charge a pet fee to cover extra cleaning.
Noise/Behavior: As a small community, Cherry Bay likely has standard noise ordinances (quiet hours at night) and rules about not disturbing neighbors. One can infer that any egregious behavior (parties, etc.) would be addressed by the HOA. However, Cherry Bay is not known as a party spot – its clientele is more low-key. Still, as an owner, you should include house rules for your guests (no parties, no smoking, respect quiet hours) to align with HOA expectations. There is no front desk or security, so enforcement is mainly on the honor system or neighbors reporting issues.
Parking: Ensure your guests know their assigned parking spot and display any required permit. HOA will tow violators if parking rules are breached (common in beach towns to ensure owners/guests have their spots).
Renovations/Exterior Changes: Any changes to exterior (doors, windows, etc.) usually require HOA approval, since it’s a condo. Interior renovations are generally fine (and many units have been updated individually). Just keep in mind for budgeting: if the HOA decides on a major project (resurfacing the pool, repaving parking, roof work), they might levy a special assessment. It’s worth asking if any are planned. Given the building’s age, check if things like roof or structural updates have been done recently or are scheduled.
In summary, Cherry Bay’s HOA is quite accommodating to investors – you can rent freely on Airbnb/VRBO, you can enjoy the condo yourself when you want, and even welcome furry guests (which broadens your rental market). The rules that exist (pets, parking, etc.) are there to keep the community pleasant for everyone, and the small scale means you’ll want to maintain goodwill with the handful of other owners (some of whom may be residents or second-home users not renting). Being responsible with your rentals (vetting guests, communicating rules) will ensure the HOA remains pro-rental.
HOA Fee Stability: One more note – the HOA fee, as low as $300/month in recent years, has likely risen to keep up with insurance and maintenance costs (hence some units now quoting $375). Budget for small increases over time (coastal insurance especially has been rising). However, even at $375, the fee is reasonable for what’s included, and the HOA appears to be managing the property well (no major complaints in reviews beyond individual unit issues).
Investing in a Cherry Bay condo can be even more attractive when you employ certain strategies or understand the financial vehicles available. Here are some advanced strategies and considerations for maximizing your real estate investment:
1031 Exchange: If you are selling another investment property, you can use a Section 1031 like-kind exchange to purchase a Cherry Bay condo tax-deferred. This means you roll the proceeds into the condo and defer capital gains taxes on the sale of the previous property. Vacation rentals do qualify as investment properties for 1031, provided you limit personal use. The IRS safe harbor rule is: don’t use the property for personal stays more than 14 days a year or 10% of the days it’s rented (whichever is greater). For example, if you rent the condo 180 days, you can use it up to 18 days yourself. Stick to those guidelines for at least the first two years of ownership to solidify its status as an investment property. Using a 1031 could increase your ROI by redeploying equity efficiently. Some investors even do a 1031 out of Myrtle Beach stock condos into bigger properties later once they’ve built value. Plan ahead: identify replacement property within 45 days of sale and close within 180 days to meet 1031 rules.
Self-Directed IRA / 401(k) Funds: It’s possible to buy a condo with retirement funds by using a self-directed IRA or Solo 401(k). This allows you to tap into your 401k/IRA money to invest in real estate. Important: There are strict rules – the property must be held for investment only (you and family can’t vacation there personally) and all expenses must be paid from the IRA account. Typically, you’d need to purchase outright (non-recourse loans are an option but complicated). If you have say $170K in a rollover IRA, you could form an LLC under the IRA and buy the condo. All rental income goes back into the IRA (tax-free until you withdraw later), and expenses are paid from IRA funds. This strategy can be a way to diversify retirement holdings into real estate. But you sacrifice personal use and there’s paperwork and custodian fees. Also, you miss out on depreciation tax write-offs (since IRA income is tax-deferred already). Only consider this if you have idle IRA funds and really want real estate exposure there – many investors find it easier to just use post-tax money or a conventional loan. Nonetheless, it’s a strategy some use to grow retirement wealth with rental income (the rental profits compound tax-free in the IRA). Consult a financial advisor before attempting this, as mistakes (like accidentally staying a night in your IRA-owned condo) can blow the IRA’s tax status.
Financing Tips: Financing a condotel or converted motel property can sometimes be tricky. Cherry Bay is a small condo-tel type property (low-rise, some units with no separate bedroom). Not all banks lend on such properties readily, but many local banks and mortgage brokers in Myrtle Beach have condo-tel loan programs. Typically, you’ll need a slightly larger down payment (25% down is common if the property is deemed “non-warrantable”). Interest rates might be a tad higher than primary home rates. In 2024, expect around 7%–8% interest on investment condo loans (subject to change). If you have a home equity line elsewhere or other financing means, compare those costs too. Always factor in closing costs (maybe $3K–$5K) in your cash needed. Getting pre-approved with a lender who knows investment condos is advisable so you can move quickly when you find a good deal.
Tax Benefits & Depreciation: Remember that as a short-term rental, you can take advantage of business tax write-offs. You’ll be able to depreciate the condo (the building value, not the land) over 27.5 years, which can amount to a ~$5K paper deduction annually on a $150K condo (building portion). This often shelters a good portion of your rental income from taxes (especially if you qualify as a real estate professional or short-term rental is treated as active income in certain cases). You can also expense HOA fees, utilities, insurance, property management, and even mortgage interest. The result is that your taxable income is typically much lower than your cash flow, sometimes even zero, meaning you keep more after-tax. Consult with a CPA who knows short-term rental rules – there are nuances (e.g., if you materially participate in managing the STR, you might deduct losses against other income in some cases).
Self-Management vs. Professional Management: We touched on this in the ROI section, but to reiterate as a strategy: self-management can significantly boost your returns. By saving 20-25% in management fees, you turn a borderline deal into a profitable one. The trade-off is time and effort. If you live locally, it’s easier. If you’re remote, you can still manage via apps and hire cleaners, but it requires being on call for guests. Some investors start self-managing to maximize income, then hire a manager once they’ve built enough cushion or if life gets too busy. There’s also a middle ground: some companies offer a la carte services – for example, they handle marketing and booking for a smaller fee (10%) and you handle the rest. Or vice versa, you get the bookings and hire a local service to handle check-in/out and guest issues. Actionable insight: If you have the willingness, try self-managing for the first season – you’ll learn a ton about the guest profile, optimal pricing, etc. You can always hand it off later. Owners who engage personally often find ways to increase revenue (dynamic pricing, personalized guest experience leading to repeat direct bookings). Just be sure you’re prepared for the commitment – guest messaging can be 24/7, though at Cherry Bay it’s usually straightforward.
Maximizing Rental Income: Aside from management, other strategies to boost income include: professional listings with high-quality photos (consider hiring a pro photographer – the ROI is huge in bookings), dynamic pricing tools (like PriceLabs or Airbnb’s Smart Pricing – but monitor to ensure not underpricing peak dates), and marketing on multiple platforms (Airbnb, VRBO, Booking.com). Also, respond quickly to inquiries and maintain Superhost status on Airbnb if possible – this increases visibility. Implementing small improvements from reviews (as mentioned, adding a keyless lock, providing beach chairs, maybe a small welcome basket) can lead to 5-star reviews and thus higher occupancy/pricing power. Given the competition noted in 2024/25, doing these extras can “future-proof” your rental’s performance.
Exit Strategy / Appreciation: Consider your exit plan. Cherry Bay units have appreciated from ~$60K a decade ago to $150K+ now, largely due to rental income making them attractive and the general real estate uptick. They likely won’t skyrocket further in value quickly (because they’re still small units and somewhat niche). However, even modest appreciation of say 3-5% yearly adds to your ROI. You could hold for years, enjoying income, then 1031 exchange into a larger property down the road (many investors start with a small condo, then swap into a beach house or multi-unit property after building equity). Alternatively, because the price point is low, these condos have a broad resale market (appeal to both investors and budget vacation home seekers). Keep the unit in good shape and you should have a ready buyer pool when you sell. Also, note that as short-term rentals, they qualify for personal use too; some buyers might want it as a second home. This flexibility can help liquidity. In any case, regularly evaluate the property’s performance – if cap rates compress (price rises too high relative to income), it might be a signal to cash out and reinvest elsewhere for better yield.
In essence, Cherry Bay Condos can be a great entry-level investment or addition to a portfolio. By leveraging tax advantages (1031 exchanges, depreciation), using retirement funds if applicable, and actively managing the asset, an investor can squeeze solid returns from this little condo. Always run your own numbers and consider talking to a local real estate investment agent or mentor – but the data indicates Cherry Bay can be a profitable venture when approached strategically.
How does Cherry Bay stack up against other oceanfront or oceanview condos in North Myrtle Beach? Let’s compare to a few categories of properties an investor might also be considering:
Older Oceanfront 1BR Condos (e.g. Sea Cabin @ Cherry Grove): Sea Cabin is a direct oceanfront complex in Cherry Grove known for its private pier. Units are 1BR (~550 sq ft) and sell for around $170K–$210K depending on updates. HOA dues there are similar (in the $300-$400/mo range) but also maintain a pier. Rental income for a 1BR oceanfront at Sea Cabin can be a bit higher than Cherry Bay due to the ocean view premium – roughly $25K–$28K/year gross if well managed. So you might get maybe 20% more income than Cherry Bay, but you also pay more to buy in. Cap rate ends up similar; one analysis noted “the cap rate might end up similar” between Sea Cabin and a second-row like Carolina Blue/Cherry Bay because of the higher entry price balancing out the higher rent. Sea Cabin’s advantage: bigger unit (sleeps 6 with bunks), direct ocean view (draws strong summer demand, possibly higher appreciation long-term). Disadvantage: price ~$50K+ more, and possibly not all-inclusive HOA (owners pay their own electric, etc.). If you have the capital and want oceanfront, Sea Cabin is a solid choice – but if your budget is under $200K, Cherry Bay offers a cheaper alternative with an ocean access (not view) model. An investor weighing these might find Cherry Bay yields a bit higher proportionally on the dollar, whereas Sea Cabin might have better appreciation and occupancy due to view.
High-Rise Resort Studios/1BR (e.g. Bay Watch Resort, Avista): There are many oceanfront resorts in Myrtle and North Myrtle. For example, Bay Watch Resort (a large oceanfront resort in Crescent Beach) has 1BR units that sold around $150K–$200K recently. One 1BR in Bay Watch grossed $27K in 2023, and a 2BR at Bay Watch grossed $34K. These high-rises often have extensive amenities: pools, lazy rivers, gyms, restaurants, and an on-site rental desk. HOA fees are higher (often $500–$700/mo) and if you use the on-site management, they may take 40% commission but handle everything. Off-site management is possible too (though sometimes guests then can’t use certain hotel services). The appeal to investors is these resorts have a proven rental track record and higher gross income, but the net may not be much better because of the higher expenses. For example, a $180K oceanfront 1BR with $27K gross might net out around the same NOI as a $160K Cherry Bay with $20K gross because the former pays more in HOA and management. Where they differ is in scale and guest experience: an oceanfront balcony and a slew of amenities can command loyalty and possibly more year-round bookings (snowbirds love resorts with heated pools). However, not every guest wants a busy resort; some prefer the quiet of Cherry Grove. Investment-wise, if you want a more hands-off deal and don’t mind a lower cap rate but potentially steadier high occupancy, a resort unit is a competitor to consider. Just do the math carefully: sometimes the “glamour” of oceanfront can tempt investors even if ROI is lower. Cherry Bay is more of a value play – lower cost, fewer frills, but decent returns.
Other Second-Row or Off-Ocean Low-Rises: Frankly, Cherry Bay/Carolina Blue is somewhat unique in Cherry Grove. “There aren’t many other second-row micro-condos in Cherry Grove specifically,” one analysis noted. Most other second-row buildings in NMB are either larger or newer (and thus pricier), or a few blocks off the beach. In the Ocean Drive section (around Main Street), there are some older small condo complexes a couple blocks from the beach (e.g. Ocean Drive Cottages or Villas). These often also price in the $150K range for 1BR and have similar rental potential (appealing to shag dancers and off-season festivals in that area). They might gross comparable income (~$15K–$20K), since being a block or two further from the ocean offsets being closer to Main Street nightlife. One benefit in Ocean Drive is being near events (SOS Weeks etc.), but Cherry Grove’s benefit is being near the pier and arguably nicer stretch of beach. So, comparably, Cherry Bay holds its own among older off-ocean 1BRs across North Myrtle. All of them target a similar bargain-hunter tourist. As an investor, you’d likely choose based on which neighborhood you prefer and the condition of the specific unit/HOA.
Larger Units (3BR, etc.) in NMB: It’s worth noting an alternate strategy: bigger oceanfront condos (3+ bedrooms) tend to have lower cap rates but higher total cash flow. For example, a 3BR Oceanfront unit might cost $350K but gross $50K, netting ~$30K after expenses – often bought for a mix of rental and personal use. Why mention this? Because some investors use a Cherry Bay-type property as a stepping stone or complement. The 1BR rental can produce cash flow and be used occasionally, while maybe later you acquire a larger condo for family use. In terms of pure numbers, smaller units like Cherry Bay actually can have higher ROI percentage (sometimes entry-level condos yield more per dollar). One comparative study showed 3–4BR units in Myrtle Beach delivering ~14–26% cash-on-cash returns, but that assumed certain financing and management efficiencies that not everyone achieves. In practice, a lot of individual investors are very happy if they hit that 8–10% CoC range in Myrtle Beach. Cherry Bay can do that with less capital risk.
To sum up the comparisons: Cherry Bay is a niche play – ideal if you want a low-cost entry to beach rentals, are okay with second-row (no direct view), and value a simple property to run. It outperforms many pricier condos on cap rate because of its low price, even if raw income is lower. Versus an oceanfront 1BR, you trade off some income for a much lower cost and simpler ops. Versus another second-row in a busier area, Cherry Bay’s unique selling point is being so close to the beach at such a low price. Investors might compare it to small motel-condo units in Myrtle Beach city (some efficiencies there sell for under $100K), but North Myrtle (Cherry Grove) generally commands higher rental rates and has a more family-friendly reputation, which arguably makes Cherry Bay a safer bet than some downtown MB motels with rowdier reputations.
Data Point: Another investor rule of thumb in the Carolinas is “about $30K gross per bedroom for oceanfront condos” in good locations. Cherry Bay is not oceanfront and not a full bedroom in some cases, and its gross ~20K aligns with being just shy of that rule (since it’s across the street, you might say ~$20K for a 1BR off-ocean is reasonable). It checks out. Meanwhile, a true 2BR oceanfront might get $60K (2×30K) which we see in some cases, but that 2BR might cost $300K+. So again, the ratio is what to focus on.
In conclusion, Cherry Bay Condos hold their own in the North Myrtle Beach condo market. They won’t beat a fancy oceanfront on gross dollars, but they often beat them on yield. An investor with, say, ~$160K to spend could do a lot worse – Cherry Bay offers an accessible price point with proven rental demand and comparatively low carrying costs, which is a combination not easy to find oceanfront unless you go with even smaller hotel-room-style units (which come with other challenges). Always compare specific listings, but this general overview should help frame Cherry Bay’s value proposition in the spectrum of beach investments.
Finally, let’s highlight any special features of Cherry Bay Condos that influence its desirability (for renters or owners) and thus investment value:
Intimate, Low-Rise Community: Unlike towering resorts, Cherry Bay is a 2-story walk-up. This appeals to a segment of travelers who prefer a quieter, homier atmosphere. As one guest put it, “nice quiet place to stay with nice neighbors”. From an investment view, this means you’re offering a different product than the high-rises – one that can attract repeat guests who want to avoid crowds. It also means less bureaucratic oversight; decisions in the HOA are among fewer owners, and you don’t contend with a big corporate management dictating rental terms.
Pool and Sundeck: Many small condo buildings near the beach don’t have a pool, so Cherry Bay having a community pool is a selling point for rentals. Families with kids often filter for a pool. The pool isn’t huge, but it’s described as clean and enjoyable. The sun deck provides a space to lounge if guests don’t want to get sandy on the beach. This amenity boosts rental appeal (and is included in the HOA, so no extra cost to your guests aside from you keeping the HOA paid).
Proximity to Cherry Grove Pier and Parks: Cherry Bay’s location is not just about the beach. It’s walking distance (10 minutes) to the Cherry Grove Pier, a local landmark where people sight-see and fish. There’s also Cherry Grove Oceanfront Park a short walk away – a nice green space by the beach. These little perks make your listing description pop (you can mention “5-minute walk to the Pier!” etc.). It gives guests more to do without driving, increasing their satisfaction. It’s also relatively close (short drive) to the start of the Marsh Walk in Cherry Grove (where the channel meets the marsh – a unique ecological area for kayaking or crabbing). All told, Cherry Bay sits in a highly desirable spot within North Myrtle Beach.
Affordable HOA Includes Key Services: From an investor standpoint, the fact that HOA covers building insurance, water, sewer, cable, etc., simplifies ownership. It reduces variable cost worries (e.g., a big hurricane comes – HOA’s insurance covers structural damage). The inclusion of cable/WiFi (if indeed provided) means one less utility to set up. This predictability in expenses adds to investment stability. Contrast that with owning a beach house: you’d have to pay separate hefty wind/flood insurance policies and maintain your own pool, etc. So Cherry Bay offers amenity value without the hassle – a reason some investors prefer condos despite HOA fees.
Pet-Friendly Policy: As discussed, Cherry Bay allowing pets (even for renters) is a unique amenity. “Pet-friendly” is a filter many guests use – and often they’ll pay a premium for a place that welcomes their dog. By being one of the few that allows it, Cherry Bay condos can capture that segment and possibly charge a pet fee for extra income. This feature, while needing responsible management (to avoid damage or allergen buildup), can improve occupancy and guest loyalty (pet owners will come back to the same place each year if Fido is welcome). From a value perspective, an investor could view this as expanding the target market – which generally is good for revenue. Just verify any size/breed restrictions (for instance, HOA might say dogs under 30 lbs, etc., which is common).
Flexibility of Use: Cherry Bay units are versatile. You can use it purely as a rental, or as a hybrid personal vacation spot. This dual-use potential means the condo’s value isn’t solely tied to investment metrics; there’s intrinsic value to a buyer who might one day want a retirement studio by the beach. For now, you might run it as a rental with great ROI, but down the road, you have the option to use it more for yourself (keeping within any 1031 or tax constraints if that was used). It’s easier to use a weekend here or there for personal enjoyment in a small condo than, say, to use a large house that’s always fully booked by high-paying groups. This flexibility can make holding the property more satisfying, and arguably adds to demand on resale (appealing to both investor-buyers and lifestyle-buyers).
Cost of Ownership vs. Gross Income: One subtle feature: Cherry Bay’s operational simplicity (no front desk taking a cut, you can self-manage, etc.) means more of the rental income flows to the owner. For example, in some resort condos, the on-site management might keep 40-50% of gross and you’re locked into their program, effectively halving your rental revenue. At Cherry Bay, you keep what you earn (minus normal expenses), which is a “feature” investors appreciate. It’s not an amenity a guest sees, but it’s a structural advantage of this condo community that influences investment value positively.
Small Unit = Lower Renovation Cost: If you want to remodel or update the unit to increase its appeal, the small footprint means renovations are relatively cheap. You could probably do a full paint job and new LVP flooring for a couple thousand dollars. Outfitting a 400 sq ft condo with new furniture/appliances is also not too costly (maybe $5K for a complete refresh). This is important because as an investor you should plan to update periodically to stay competitive. In a larger condo, that could be a big expense; here, it’s manageable. Thus, maintaining the property’s quality is easier, which in turn protects and enhances the income stream.
Flood/Storm Resilience: Cherry Bay is on the second row, which historically is a bit safer from storm surge than direct oceanfront. It’s still in a low-lying coastal area (so flood insurance is carried by HOA), but being slightly inland might reduce risk of minor flooding or salt spray damage. The buildings being older means they’ve withstood many hurricanes already (Hugo, etc.). That said, climate risks exist (wind, potential flooding in extreme events), but the HOA seems proactive (one review mentioned some construction – possibly maintenance work being done, which, while it annoyed a guest one morning, indicates upkeep efforts). As an investor, knowing the property has “survived the test of time” can be reassuring, and insurance being collective means unexpected big repairs are a shared burden, not yours alone.
In summary, Cherry Bay’s key “amenities” for an investor are its simplicity, location, and allowed uses. It doesn’t have a lazy river or valet parking – and that’s exactly the point. Renters get a clean, convenient place with a pool and close beach access, and owners get a relatively low-maintenance asset that generates income. These characteristics make Cherry Bay Condos a compelling investment option for those seeking a mix of income, affordability, and a slice of the beach life.
To conclude, here are some actionable takeaways if you’re considering investing in a Cherry Bay condo:
Run the Numbers with Latest Data: Use current rental comps (ask for actual 2023 rental histories if available). Aim for $18K+ annual gross on a 1BR and purchase at or under $170K to hit the sweet spot of ~8% cap rate. If a unit’s rental history is lower, identify why (was it owner-used often? under-marketed?) and have a plan to improve it.
Leverage Off-Season Opportunities: Don’t let the condo sit empty all winter. Market to snowbirds for monthly stays November–February (even if it’s $900/month, that’s ~$3.6K added income and covers carrying costs in the off-season). Or use those months to renovate without impacting peak season revenue.
Update and Differentiate Your Unit: Small cosmetic investments yield higher nightly rates and occupancy. Fresh coastal paint, new linens, a comfy mattress, fast WiFi, and Smart TV with Netflix/Disney+ can all boost guest satisfaction. Consider making your unit the “shiny penny” among Cherry Bay listings. For example, if others are dated, yours will stand out in photos – meaning more bookings.
Utilize Tax Strategies: If you have another rental property, think about a 1031 exchange to acquire this (consult your CPA to ensure you’ll meet rental-use requirements). Or, if you want to keep it long-term, consider a cost segregation study to accelerate depreciation (probably overkill on a $160K condo, but an option if you have high other income to offset and qualify for the tax benefits). Always keep good records of all expenses; those write-offs make a huge difference come tax time.
Opt for Self-Management (at least initially): Especially if you are comfortable with technology and hospitality, self-manage via Airbnb/VRBO to maximize cash flow. Use channel managers or automation tools to help. Many owners in Cherry Grove self-manage successfully. Saving that 20-25% means you can afford to price a tad more competitively or just enjoy higher margins. If it becomes too much, you can later hire a manager once the unit is producing solidly (you might negotiate a better split with a proven property).
Monitor the Market and Regulations: Keep an eye on North Myrtle Beach city regulations (currently lenient for STRs). The environment is favorable now, but things can change – stay involved with the HOA and local news in case any noise ordinances or rental restrictions are proposed. Given Cherry Bay’s location in a tourist zone, it’s unlikely to face major rental bans, but staying informed is key for any STR owner.
Network with Local Realtors and Owners: They can provide insights and perhaps off-market opportunities. Sometimes these units trade hands quickly. An engaged local agent might alert you to a deal (e.g., a unit that comes furnished with an existing Airbnb account and future bookings – a turn-key operation). Also, talk to a couple of current owners if possible; firsthand experience about occupancy and expenses is gold. The Century 21 and local brokerage listings we saw show the market activity, and some mention rental potential – use those as benchmarks.
Prepare for Guest Needs: As a small landlord, be proactive. Line up a trusted cleaner, a handyman, and have backup plans (like if A/C fails, who to call). A little preparation prevents panic later and keeps your reviews 5-star. Guest feedback suggests quick issue resolution leads to happy reviews.
Compare Insurance Quotes: Even though HOA covers structure, get multiple quotes for your HO-6 and liability to minimize that cost. Some insurers package short-term rental endorsements. And ensure you’re covered for things like guest-caused damage (Airbnb offers some protection but having your own is wise).
Exit Smartly: When you decide to sell or move up, try to sell in peak season when the unit’s rental calendar is full – you can show prospective buyers a robust income stream (even offer to transfer upcoming bookings). A history of great reviews and solid financials will fetch a higher resale price from the next investor. Essentially, treat your condo like a small business you may sell; keep profit/loss statements, etc. to demonstrate value.
Cherry Bay Condos offer an affordable entry into beach real estate with a track record of rental success. By focusing on guest experience, keeping expenses in check, and utilizing smart financial tactics, an investor can reap steady returns and even some personal enjoyment. With 2023’s strong rental performance as a guidepost and 2024 trending similarly, the outlook is positive. As always, perform due diligence, but Cherry Bay can indeed be the “slice of paradise” for an investor’s portfolio – combining the allure of a beach retreat with the practicality of a cash-flowing asset.
Sources: Rental income estimates and cap rate data; occupancy and ADR statistics; guest reviews and feedback from Airbnb/VRBO (Expedia); HOA rules and fees from MLS listings; 1031 exchange and IRA investment guidelines; property management fee benchmarks; Myrtle Beach investment trends. Each data point has been incorporated to provide a fact-based, up-to-date analysis.
Disclaimer: All information given is meant to be educational. I am only passing on historical information shared with me by owners, rental companies, and various publications. I am not guaranteeing these numbers, nor can I guarantee future rentals or appreciation. This information is not intended to replace your own research, or to provide legal, investment, or financial advice. Please consult an attorney for legal advice.
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