How to Understand A Market Report to Sell Your Property.

-Active Properties

-Properties Under Contract

-Sold Properties

Active Properties.

Active Properties on the Market Report help you price your property competitively in the market. Our aim is to price your property in such a way that it has a competitive market advantage! Let's say there's a property on the market in your community at $150,000 and another at $180,000. Now yours is better than the $150,000 home for sale, but not as nice as the $180,000 home for sale. We'll most likely price your home at $165,000 to give your home a competitive market advantage. When you're home is priced with a competitive market advantage, it's aims to ensure you receive the highest number of showings and offers. Your city has an average number of showings that it takes to sell your home and a competitive market advantages aims to help us ensure we hit this numbers.

Properties Under Contract.

Properties Under Contract let Realtors know that a Buyer chose another property instead of yours. Whenever you sell a property, you’re faced with the reality that you are either selling your property or your neighbor’s property, every single time—Except if you’re the only property on the market in your community, but even then you’re competing with similar homes in nearby communities. When you see properties going under contract in your community, you should ask your real estate agent, "Why aren't buyer's buying my home, but instead, buying my neighbor's homes?"

Sold Properties.

Sold Properties help us understand how to best price your property so that buyers will buy it, instead of it sitting on the market. When you’re the Buyer, you wouldn’t pay more than something’s worth, so as the Seller, you must put yourself in the shoes of your buyer. A great question to ask yourself is, "If I were buying my home, would I pay what I'm asking for it?"

Note: Days on Market.

Days on Market shows how long it takes the real estate agents in your community to successfully market your community’s homes and get them SOLD!  This is on average how long you can anticipate the sell of your home to take.

Call now and let's discuss getting your home SOLD in the next 30 days: 843-360-1737

A Tale of the 4 Types of Buyers

Here's how the story goes. . . .

I say to you, "Do you already have your next home purchased?"

Generally, you respond, "No."

I say, "Oh! Is it that you have to sell this one to purchase your next home?"

Generally, you respond, "Yes."

I say, "Are you looking to make one move or two?"

Generally, you respond, "What do you mean, Brandon?"

I say, "Since you don't have your next home already purchased, you'll have to live somewhere until you can finalize your next purchase, right?

Generally, you respond, "Yes, I guess I'd rather only want to move once instead of somewhere temporarily, and then to my next home purchase."

I say, "Have you heard the Tale of the 4 types of Buyers in the Marketplace?"

Generally, you respond, "No."

I say, "The four types are:

-Serious and in a hurry

-Serious and not in a hurry

-Investors

-Looky Lous

Then I say, “Which type are you?”

Generally, you respond, “Serious and in a hurry,” (Because you don’t want to have to move twice and once you sell your home, you’ll really need to have that next home lined up soon).

I say, “Is that why you’re hearing from more real estate agents than consumers on your For Sale By Owner property? Because when you’ve SOLD this home, you’ll be serious and, in a hurry, and you’ll hire someone to help you buy your next home?

This is where you, generally, recognize that you need to hire a solid and professional real estate agent to help you get your home SOLD because agents are the go-to for serious buyers. If you'd use an agent because you're serious and in a hurry, so will other serious buyers!

If you want serious buyers, you need to list with us!

We need to get you in the game, and we do that by listing your property and properly marketing it.

Call now and let's discuss getting your home SOLD in the next 30 days: 843-360-1737

How to Sell Your Home Fast in Myrtle Beach SC in 2024

It takes three things to get a property SOLD:

Maximum Exposure.

We do this by not only putting your listing in the MLS, but putting your property in front of Out-of-State Buyers on YouTube, Facebook, and Instagram, as well as advertising your listing to the buyers that register on our website. We also call your entire community and invite them to our Open House, asking if they have friends or family that talked about moving to our market while visiting. We create lots of local buzz because conversations create closes! Our market is a Beach or Resort Market and has over 20 million visitors annually! That said, many people visit and want to retire here, purchase an investment property here, buy a second home here, or simply move to the beach! This is why we target out of state buyers to get your property SOLD!

Our market is a Beach or Resort Market and has over 20 million visitors annually! That said, many people visit and want to retire here, purchase an investment property here, buy a second home here, or simply move to the beach! This is why we target out of state buyers to get your property SOLD!

Salesmanship.

You need a skill sales person that competent on how to tactfully get the right information from buyers like their price range, beds/baths, distance to beach, and lifestyle requirement, you know, what they're looking for in our market while over-coming their objections!

Why is this important? Because many people aren't confident enough in themselves to make one of the most significant purchases of their lives without being encouraged! It's like how when the girl you liked, brought her best friend along for approval--that's what a good agent does! 

The conversation may go a little something like this: "Oh! So you play golf? Great! Within 15 minutes of this property, there are 5 golf courses, and the Tanger Outlets are only 10 minutes away! While you're out playing golf on the weekends, your wife can be shopping at the outlets! Myrtle Beach is going to be a perfect fit for your guys (so long as it actually is a good fit for the buyers).

Support Staff.

I am not a one-man show. I am backed by a team called the Cana Group! If life happens, I can easily contact a team member for help with your deal! Furthermore, our Team's Director of Operations, Rose Bain, is also my Transaction Coordinator. She'll be liasoning between you, me, and all the cross-functional teams that work on your deal like your attorney, inspector, and lender. You're deal is getting plugged into a network of cross-functional teams that work together regularly. This ensures that the details don't "fall through the cracks" and your deal makes it to the Touch Down zone safely!

This is what we are doing for your deal!

In the first week, here's how we market your property:

1. Put Property in MLS. This provides exposure to over 5,500 agents!

2. Text and Email our entire database of buyers and sellers (currently around 1,700 people). 

3. If you elected to have an Open House, we've advertised it in our MLS! And possibly ran paid advertisements on Facebook!

4. Called your entire community or surrounding area, and personally invited them to your Open House, making them aware of the sales points for your home, and as we can, asking if they have any friends or family who might have visited our market and mentioned wanting to buy in our market!

5. Published a blog post on our website for your property.

6. Posted your property on Facebook and Instagram.

7. Filmed, edited, and published a YouTube video of your property so that it's infront of Out-of-State Buyers!

8. For an additional fee, we run target ads in the Top 4 Cities out of the entire United States that people relocated from last year! Why? We live in a beach market where 20 Million people visit each year and either want to:

1.     retire here,

2.     buy an investment property here,

3.     simply live at the beach,

4.     want a second home to escape harsh weather, or

5.     are looking for a vacation home. 

Your property needs to be in front of OUT-OF-STATE BUYERS!

Additionally, we provide you with these services:

1. Set you up on Listtrac, a service that provides you with the number of online views of your property for websites like Zillow.com, Realtor.com, the MLS, Broker & Agent Sites, IDX, and Homes.com. You should receive this email once per week from us.

2. Set you up to receive a monthly Market Report on your community from our website.

3. Set you up to receive a SOLD Report for listings that have SOLD in your community from our website.

Call now and let's discuss getting your home SOLD in the next 30 days: 843-360-1737

Do you want the most for your home or do you want to sell your home?

There’s a difference!

Lots of Sellers go through a long and arduous process that they wouldn’t have to endure, nor waste so much time, if they would simply recognize that in a highly competitive real estate market, if you’re not competitive, you’re not in the market. Yes, you heard right: You are not in the game. You’re on the bench!

When your property is priced too high because you want to get as much as possible, then you aren’t being informed by your competition, and ultimately, buyers are buying your neighbor’s home. It sounds harsh, but this is simply the reality: every time you put your home on the market, you’re either selling your home or your neighbor’s by how you’ve priced the property.

If you look at the Market Report we sent you, you’ll see just how many of your neighbor’s homes have SOLD while yours sat on the market, or “sat on the bench.” Perhaps, you’re a For Sale By Owner (FSBO). The Market Report shows how successful the real estate agents in your community are at successfully marketing your community’s homes and getting them SOLD! Pay attention to the Days on Market and ask yourself, “Do I want to continue to try to sell this home by myself or would I rather have it SOLD in the average days on market mentioned in my community’s Market Report?” You’re sitting on the sidelines while your neighbors are selling their homes. Let’s get you in the game! 

We need to get you off the bench and into the game so that your property makes it to the touchdown zone! But to do that, you must decide, do I want as much as possible for my home, or do I want to sell my home? Obviously, as your real estate agent, we’re going to do all that we can do to get you the most for your property, but we must be informed by the market!

 Call now and let's discuss getting your home SOLD in the next 30 days: 843-360-1737

But I’m Getting Lots of Traction, Buyers are Scheduling Appointments! I don’t need a Realtor, Right?

Classic! When a property first hits the market, yes, that’s the best time to get it SOLD! We all know how the hot shiny new object is, and how everyone is interested, but what happens when the showings begin to slow? Yes, the showings will begin to slow.

A few things to consider.

Showing Feedback.

What did you do with all that feedback that you collected from each Buyer that was “really interested” in your property until they didn’t buy it? Oh! You didn’t save that did you? Solid and professional real estate agents know that feedback is invaluable, especially honest feedback. You know, the things the Buyer said that you didn’t really want to hear about your property. The things that are all too easy to ignore because you have other showings, and all kinds of people are interested so what does it matter what one person thinks, right? Wrong. The feedback of a buyer that’s simply being honest is GOLD. But because you ignored it, your property is still sitting on the market, and where are all those interested Buyers now?

And if you don’t think feedback is GOLD, hear this. There was a client that owned a 3 BR / 3 BA oceanfront condo and had it listed but couldn’t get it SOLD. Two agents let us know that it was dated and that’s why Buyers were passing it up. We remodeled the property and it went under contract in just 23 days once placed back on the market. Feedback is GOLD.

Accountability.

We all know the word but rarely enjoy the benefits of accountability, and that’s just what a solid and professional real estate agent provides you with. Realtors keep you accountable to the Feedback you’ve received. We bring the topic up because we want to help you sell the property, and until we start being accountable to the feedback and each other, it’s really hard to make progress on the sell of your property. Realtors remind you of the Feedback the Buyers mentioned and work to remedy the issues so that your property sells instead of sitting on the market. We also let know you know if you’re not getting enough showings or haven’t gotten any offers so that we can make informed decisions to give your property the best chance to sell.

Market Feedback.

Solid and professional real estate agents aim to have your home SOLD within the first 21 days, if at all possible. That’s right, you’ve got 3 good weeks before you need to do something differently. Most of the time, it’s reducing the price, but it can be things like changing the “Spin” in the marketing message, or changing the marketing channel so long as the target audience is accurate. For our market, depending on the time of year, depends on who the marketing message is written to: golfers in the Spring, Retirees and Snowbirds during the Winter, and, young families, those looking for a second home or a vacation property they can rent while not using, during the Summer. You can market to serious investors year-round for short-term rental properties like Oceanfront Condos. But, let’s get back to Market Feedback. When you’ve had lots of showings and no offers, the market is generally letting you know that the price is close enough to attract Buyers, but not low enough for them to purchase. When you’ve had low showings or no showings, the market is letting you know that the price is way too high. When your property hits the market initially, you should at least have 1-5 showings in your first 2 weeks.

If you disregarded the feedback you received from Buyers, or haven’t paid much attention to Market Feedback, and believe that accountability could help you sell your home, please call me now to discuss getting your home SOLD in the next 30 days: 843-360-1737.

Now that I’ve Sat on the Market for a while as a For Sale By Owner, How Do I get the Traction I need to Get My Property SOLD?  

Easy, lots of Marketing and Sales. Marketing captures the Buyer leads and Sales closes them! Now it’s especially important that you hire a solid and professional agent that understands Marketing and Sales in the digital landscape, and is willing to give your listing maximum exposure in the marketplace.

Generally, when a property is priced well, marketed properly, a solid and professional salesperson has handled the deal, and a support staff/team has backed the agent, the property sells.

This game is about Online Views and a solid and professional real estate agent knows the number of online views it takes to reach the average number of showings within your market for a property to sell. This number changes based on the market. For example, let’s say that the average number of showings for a home to sell in your market is 12 showings. Well, how many online views do I need in order for 12 people to book a showing on my property? At one point in our market, it was 2,000 or so views. That said, you need to work with an agent that’s going to stimulate online views in order to maximize your exposure!  

So how do we stimulate online views? Glad you asked. Because Myrtle Beach South Carolina is a Resort or Beach Market, out-of-State-Buyers have just become your best friend! You need an agent that knows how to market your property to out-of-state-Buyers and then how to build rapport with them so that they make a BIG decision, one of the bigger ones, like buying a property in another State, and sometimes a property they haven’t actually visited. We like YouTube, Facebook, and Instagram in addition to our website.

YouTube.

We post a “Just Listed” video on the Buying Myrtle Beach Real Estate YouTube Channel. This video is fun and friendly, featuring the home and highlighting its best features, while providing a neighborhood update and could feature a local restaurant or attraction.

We post a second Google Maps video that is informative and researched based that highlights the location of the property and its proximity to attractions, restaurants, grocery stores, hospitals, airport, etc., etc., everything you’d need to know if you’re interested in living in the home.

Then we monitor comments and generate buyer leads as we work to build rapport with people that are interested in your property! The views you receive on YouTube serve as a gage as to the desirability of your property. We can also collect some great feedback through YouTube comments.  

Facebook Ads.

For an initial charge, we will run Facebook Ads for the first 21 days your home is on the market. Remember, this is some of the most precious exposure your property receives, right when it first hits the market. We can guarantee that your Facebook Ad will be seen up to 6000 times! When your property sells, we reimburse this fee to you and you pay nothing at all.

Additionally, we make various Facebook posts for your property that include but aren’t limited to “Just Listed,” “Blog Post,” and  YouTube Video posts, sharing your YouTube videos on Facebook. We encourage you to share all of this content on your on social media.  

Instagram.

We share your YouTube videos on Instagram and run polls featuring your property to create conversations around your listings. Remember, local buzz helps sell properties.  

If your property failed to sell after being For Sale By Owner, and you need Marketing and Sales that creates traction and gets results, call me now and let’s discuss getting your home SOLD in the next 30 days: 843-360-1737.

But I paid a Flat Fee to a firm to put my property in the MLS, that’s going to get me all the exposure I need, Right?

Exposure yes, that will give you some, but not all. There are lots of other outlets that would maximize your exposure, like YouTube, Facebook, and Instagram. Salesmanship, no. You’re not really getting that. That’s your weak point. This is how to think about a Solid and Professional real estate agent that has great sales training, just like you would a doctor, lawyer, dentist, or professional athlete.

It’s obvious that there’s a difference between the Highschool boys football team and an NFL football team. So then, what’s the difference? Training and experience. Lots and lots of training and experience.

In my opinion, when you hire a doctor for surgery, you hire the one that’s done it for 20 years, why? Because he is best equipped to handle your surgery. He’s had years of training and experience. You use the same logic when hiring a real estate agent: you look for the one that’s best equipped to get your deal done.

Salesmanship.

I’m going to expose you to the sales game at a higher-level with a few simple questions below. If you honestly answer these questions, you’ll most likely begin to understand the difference between a For Sale By Owner (FSBO) answering calls and a solid and professional real estate agent that a trained salesperson.

-Do you know how to gain control over the call with one simple sentence?

-Do you know how to get around brick wall statements or handle objections and smoke screens?

-Do you know the questions that make it impossible for a lead to say no?

-Do you know how to quickly get a lead to trust you?

-Do you know how to pro-actively uncover objections?

-Do you know how to start your pitch with tie-down questions?

-Do you know exactly what to say when transitioning from pitching to closing?

-Or perhaps how to have the perfect close? Or even the difference between a trial close and a slot close?

-What happens when you can’t close a Buyer? Do you already know your preferred additional outcomes?

While marketing gives you exposure that brings buyers to see your home, sales closes the deal once they show up.

If you believe that a real estate agent with sales training could have SOLD your For Sale By Owner property, and you’d like to maximize your exposure on YouTube, Facebook, and Instagram, please call me to discuss getting your home SOLD in the next 30 days: 843-360-1737.