My Listing Expired, Now what?

Well, generally, when a property is priced well, marketed properly, a solid and professional salesperson has handled the deal, and a support staff/team has backed the agent, the property sells.

But yours didn’t. . . . Are you confident in the agent you hired? 8 out of 10 agents are out of business in the first 2 years in the Myrtle Beach, SC real estate Market! 93% of real estate agents are out of business in the first 5 years in our market!

There could be several reasons why your property didn’t sell:

-Poor communication between you and your previous agent

-Your agent lacked the competence required to get your deal closed

-Your agent wasn’t honest with you about the current market reality.

-Enough Market Feedback wasn’t properly presented to you

-Your property didn’t get enough online views because it wasn’t marketed well

-You lacked a competitive advantage

-The proper “spin” wasn’t put in your marketing message

-The right target audience wasn’t marketed to based on the time of year

Many properties are marketed with poor marketing messages that fail to connect with the right target audience, an audience that is ready, willing, and able to buy the home, and has a high probably of making the purchase either because they are in-town and can conveniently see the home, or just before the majority of rental income should be earned for the year on that property, or will relocate their children during Summer months, or perhaps, wants to escape harsh weather that they are currently experiencing. Let me explain.  

Summertime.

During the Summer months, it’s smart to advertise Myrtle Beach properties to families, as this is the best moment throughout the year for them to relocate their children because they are out of school. The buying process is most convenient for families during this time and it is more likely that they will buy because they can relocate their children conveniently. So, we do targeted marketing to families during Summer Months.

Also, this is a great time to advertise to buyers that would like a second home or a vacation property they can rent while not using. Generally, they have recently visited or are in-town. If they are in-town, this makes it all too convenient for them to purchase. Plus, they’re all excited about Myrtle Beach, South Carolina, the number 2 vacation destination on the East Coast! This is a great time to catch your buyer!  So, we do targeted marketing to those wanting a second home or vacation home during Summer Months.

Springtime.  

During the Spring, it’s smart to advertise Myrtle Beach properties to golfers as they are in-town and can conveniently see the property in-between tee-off times with their friends! If you own a condo near a golf course, and you want to get it sold, this might make for an excellent time to market your property. Keep in mind that the Myrtle Beach South Carolina Market has over 90 golf courses, so there’s a decent chance that your home is near more than one golf course! So, we do targeted marketing to golfers during Spring Time.

Also, if you own a property that allows for short-term rentals, like an oceanfront condo, this is also a great time to advertise your property to investors as they will most likely want to make their purchase before the Peak Season (April through September) when the majority of the Gross Rental Income for that property is earned for the year. So, we do targeted marketing to investors during Spring Time.

Wintertime.

During the Winter months, it’s smart to advertise to those who wish to escape the harsh weather that they are currently experiencing elsewhere. Many times, retirees will want to own a second home at the beach so that they can escape the cold weather to some of the best weather on the East Coast, right here in Myrtle Beach, South Carolina!

If you feel like better marketing and better communication could have saved your deal, please give me a call today: 843-360-1737

It’s the “Busy Season,” How Could My Property Not Sell During this Time of Year?

Oh! Busy season selling is just that: BUSY! But you need an agent that’s FOCUSED, ON, and has a lot of GRIT! During this time, you have to have a real estate agent that is ON. What do I mean by ON? With your property probably marketed to the right target audience for our market given this time of year, those Buyer leads should start pouring in. And at all times of the day and night!

So then, why didn’t we catch the right Buyer if it’s that easy? Why didn’t my home sell during the busy season in Myrtle Beach South Carolina? You need a real estate agent that’s willing to respond to the leads that click on your ads and contact these buyers within 5 minutes at all times of the day and night. You need a real estate agent that is ON, and all the time! Yes, we’ve only got a short window to connect with the potential Buyer for your property! You see, a real estate agent is 100 times less likely to ever reach that Buyer if they don’t make contact within the first 5 minutes after the Buyer registers on our website.

This is also why your agent must be FOCUSED! Your deal must be part of a much larger goal that your agent has, if not, how easy is it to get sidetracked from answering the many, many, many daily calls, emails, and texts that real estate agents receive, on all our listings, and at all times of the day and night! How easily do you get sidetracked from your goals? When you meet your agent, it should be clear that they’re very busy, but also present with you and responsive to you as well as there other clients, a tough dynamic but a must for anyone in the real estate business. Before hiring your next real estate agent, ask them these two questions, first, "How many contacts (2-way conversations about real estate) do you have per day," and second, "How many deals are you aiming to close this year?" These two questions will exposure whether your agent is FOCUSED. If they don't have answers to these questions, seriously reconsider hiring them.

Additionally, you need an agent that has GRIT. Yep! You heard me right, GRIT. Why? Because if they don’t get the Buyer on the phone in the first 5 minutes after they receive the lead, they need to make about 6 phone calls to that Buyer so that they have a 93% chance of connecting with that Buyer. In my opinion, those 6 phone calls need to happen within the first 3 days after the Buyer lead is received. Now, multiply that one Buyer lead—that was received because of an advertisement on your property—by many, many, many more listings (because we have more than one client), and you can see how you’ll really need an agent that’s FOCUSED, pretty much “ON” all the time, and has a lot of GRIT—is willing to put the follow up work in on all the leads they receive so that your deal gets done!

The real estate game isn’t for everyone which is why 8 out of 10 agents are out of business in the first 2 years in the Myrtle Beach, SC real estate Market! 93% of real estate agents are out of business in the first 5 years in our market!

Do you feel like your last agent was FOCUSED, ON, and gave your listing the GRIT it needed to get it done? If not, call now and let’s discuss selling your home in the next 30 days: 843-360-1737

But it’s the Off-Season months, that’s Why My Property Didn’t Sell, Right?

Wrong. . . . . Wrong. Wrong. Wrong.

Here’s the deal. For some reason, agents in our market tell their clients to wait until the “busy season” to put their homes on the market. The busy season for tourism is April through September.

How does that impact the market? Glad you asked. Because everyone is waiting until the “Busy Season,” to put their properties on the market, inventory decreases. You remember Economics class, don’t you? When supply decreases, prices go up! That’s right. Once there are less homes on the market, the Sellers that are on the market get to charge a premium for their properties because they have less competition and don’t have to compete on price as much. Thus, in my opinion, they make more money selling in the so called, “Off-Season” months in the Myrtle Beach, South Carolina Real Estate Market.

The Buyers that are on the market are serious buyers and need to make purchases for tax reasons or they are simply moving here and must buy something. Thus, you’re most likely, in my opinion, to get haggled less on price. So, in the Off-Season months, there’s less competition and better buyers to put your property in front of. So long as your property is priced well, marketed properly to the right type of buyer given the time of year, has the right spin, a solid and professional salesperson has handled the deal, and a support staff/team has backed the agent, the property sells.

If you feel like real estate market realities could have been better explained to you, and better communication about your market feedback could have saved your deal, please give me a call today: 843-360-1737

How to Sell Your Home Fast in Myrtle Beach SC in 2024

It takes three things to get a property SOLD:

Maximum Exposure.

We do this by not only putting your listing in the MLS, but putting your property in front of Out-of-State Buyers on YouTube, Facebook, and Instagram, as well as advertising your listing to the buyers that register on our website. We also call your entire community and invite them to our Open House, asking if they have friends or family that talked about moving to our market while visiting. We create lots of local buzz because conversations create closes! Our market is a Beach or Resort Market and has over 20 million visitors annually! That said, many people visit and want to retire here, purchase an investment property here, buy a second home here, or simply move to the beach! This is why we target out of state buyers to get your property SOLD!

Our market is a Beach or Resort Market and has over 20 million visitors annually! That said, many people visit and want to retire here, purchase an investment property here, buy a second home here, or simply move to the beach! This is why we target out of state buyers to get your property SOLD!

Salesmanship.

You need a skill sales person that competent on how to tactfully get the right information from buyers like their price range, beds/baths, distance to beach, and lifestyle requirement, you know, what they're looking for in our market while over-coming their objections!

Why is this important? Because many people aren't confident enough in themselves to make one of the most significant purchases of their lives without being encouraged! It's like how when the girl you liked, brought her best friend along for approval--that's what a good agent does! 

The conversation may go a little something like this: "Oh! So you play golf? Great! Within 15 minutes of this property, there are 5 golf courses, and the Tanger Outlets are only 10 minutes away! While you're out playing golf on the weekends, your wife can be shopping at the outlets! Myrtle Beach is going to be a perfect fit for your guys (so long as it actually is a good fit for the buyers).

Support Staff.

I am not a one-man show. I am backed by a team called the Cana Group! If life happens, I can easily contact a team member for help with your deal! Furthermore, our Team's Director of Operations, Rose Bain, is also my Transaction Coordinator. She'll be liasoning between you, me, and all the cross-functional teams that work on your deal like your attorney, inspector, and lender. You're deal is getting plugged into a network of cross-functional teams that work together regularly. This ensures that the details don't "fall through the cracks" and your deal makes it to the Touch Down zone safely!

This is what we are doing for your deal!

If you feel like your last agent didn't get your property Maximum Exposure, provide Great Salesmanship to close the deal, or have a team backing them, call now and let's discuss getting your home SOLD in the next 30 days: 843-360-1737

In the first week, here's how we market your property:

1. Put Property in MLS. This provides exposure to over 5,500 agents!

2. Text and Email our entire database of buyers and sellers (currently around 1,700 people). 

3. If you elected to have an Open House, we've advertised it in our MLS! And possibly ran paid advertisements on Facebook!

4. Called your entire community or surrounding area, and personally invited them to your Open House, making them aware of the sales points for your home, and as we can, asking if they have any friends or family who might have visited our market and mentioned wanting to buy in our market!

5. Published a blog post on our website for your property.

6. Posted your property on Facebook and Instagram.

7. Filmed, edited, and published a YouTube video of your property so that it's infront of Out-of-State Buyers!

8. For an additional fee, we run target ads in the Top 4 Cities out of the entire United States that people relocated from last year! Why? We live in a beach market where 20 Million people visit each year and either want to:

1.     retire here,

2.     buy an investment property here,

3.     simply live at the beach,

4.     want a second home to escape harsh weather, or

5.     are looking for a vacation home. 

Your property needs to be in front of OUT-OF-STATE BUYERS!

Additionally, we provide you with these services:

1. Set you up on Listtrac, a service that provides you with the number of online views of your property for websites like Zillow.com, Realtor.com, the MLS, Broker & Agent Sites, IDX, and Homes.com. You should receive this email once per week from us.

2. Set you up to receive a monthly Market Report on your community from our website.

3. Set you up to receive a SOLD Report for listings that have SOLD in your community from our website.

If you feel like your last agent didn’t market your property for Maximum Exposure, nor provide communication and feedback that could have closed your deal, call now and let's discuss getting your home SOLD in the next 30 days: 843-360-1737

How to Understand A Market Report to Sell Your Property.

Your Community Market Report has 3 sections:

-Active Properties

-Properties Under Contract

-Sold Properties

Active Properties.

Active Properties on the Market Report help you price your property competitively in the market. Our aim is to price your property in such a way that it has a competitive market advantage! Let's say there's a property on the market in your community at $150,000 and another at $180,000. Now yours is better than the $150,000 home for sale, but not as nice as the $180,000 home for sale. We'll most likely price your home at $165,000 to give your home a competitive market advantage. When you're home is priced with a competitive market advantage, it's aims to ensure you receive the highest number of showings and offers. Your city has an average number of showings that it takes to sell your home and a competitive market advantages aims to help us ensure we hit this numbers.

Properties Under Contract.

Properties Under Contract let Realtors know that a Buyer chose another property instead of yours. Whenever you sell a property, you’re faced with the reality that you are either selling your property or your neighbor’s property, every single time—Except if you’re the only property on the market in your community, but even then you’re competing with similar homes in nearby communities. When you see properties going under contract in your community, you should ask your real estate agent, "Why aren't buyer's buying my home, but instead, buying my neighbor's homes?"

Sold Properties.

Sold Properties help us understand how to best price your property so that buyers will buy it, instead of it sitting on the market. When you’re the Buyer, you wouldn’t pay more than something’s worth, so as the Seller, you must put yourself in the shoes of your buyer. A great question to ask yourself is, "If I were buying my home, would I pay what I'm asking for it?"

Note: Days on Market.

Days on Market shows how long it takes the real estate agents in your community to successfully market your community’s homes and get them SOLD!  This is on average how long you can anticipate the sell of your home to take.

Call now and let's discuss getting your home SOLD in the next 30 days: 843-360-1737